Best Sellers
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Xanthan Gum Powder
Product Color: Tan Pure Powder Thickening Agent New Look! It may sound like a name from a cheesy sci-fi movie, but xanthan gum is actually a widely-used thickening agent. In fact, xanthan is legendary for its ability to increase liquid viscosity with just a tiny amount, and is stable throughout a wide range of temperatures and pH. With xanthan gum, a little goes a long way. NOW Real Food® Xanthan Gum is an excellent addition to your favorite sauces and dressings due to its ability to prevent oil separation and to keep solid particles, such as spices, suspended. It lends a smooth texture to many foods, making it a desirable addition to recipes. Ingredients and Nutrition: Nutrition Facts Serving Size: 1/4 tsp (0.8g) Servings Per Container: 213 Description Amount per Serving % Daily Value Calories <5 Total Fat 0g 0% Sodium 25mg 1% Total Carbohydrate <1g <1% Protein 0g Not a significant source of saturated fat, trans fat, cholesterol, dietary fiber, total sugars, added sugars, vitamin D, calcium, iron and potassium. Ingredients: Xanthan Gum. Caution: Not for use in foods or beverages consumed by infants or children under the age of 2 years. Packaged and quality tested in the USA. Vegan Suggested Usage: NOW Real Food® Xanthan Gum is an excellent addition to your favorite sauces and dressings due to its ability to prevent oil separation and to keep solid particles, such as spices, suspended. It lends a smooth texture to many foods, making it a desirable addition to recipes.
$8.99
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Psyllium Husk, Whole
Product Color: Beige Excellent Source of Fiber Soluble fiber from foods such as psyllium seed husks, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of whole psyllium husks supplies 6 grams of the 7 grams soluble fiber necessary per day to have this effect. This product is sold by weight not volume. Natural color variation may occur in this product. Only 16 oz. packaging is part of TerraCycle® program. Ingredients and Nutrition: Nutrition Facts Serving Size: 2 level tbsp (10g) Servings Per Container: About 34 Description Amount per Serving % Daily Value Calories 35†† Total Fat 0g 0% Sodium 10mg <1% Total Carbohydrate 8g 3% Dietary Fiber 7g 25% Soluble Fiber 6g Insoluble Fiber 1g Protein 0g Iron 1.7mg 10% Potassium 97mg 2% Not a significant source of saturated fat, trans fat, cholesterol, total sugars, added sugars, vitamin D, and calcium. Ingredients: Psyllium (Seed Husk). Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. †† Fiber is not digested, thus has no caloric effect. Natural color variation may occur in this product. This product is sold by weight not volume. Store in a cool, dry place after opening. Packaged and quality tested in the USA. Family owned since 1968. Suggested Usage: Vigorously mix 1-2 level tablespoons daily into at least 12 oz. of water or juice and consume immediately. Be sure to drink plenty of additional fluids throughout the day. Start with smaller amounts and gradually increase over several weeks. Store in a cool, dry place after opening.
$12.99 - $109.99
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Psyllium Husk Powder
Product Color: Brown w/Speckles Excellent Source of Fiber Soluble fiber from foods such as psyllium seed husks, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of psyllium husk powder supplies 6 grams of the 7 grams soluble fiber necessary per day to have this effect. This product is sold by weight not volume. Natural color variation may occur in this product. Only 24 oz. packaging is part of TerraCycle® program. Ingredients and Nutrition: Nutrition Facts Serving Size: 1 level tbsp (9g) Servings Per Container: About 38 Description Amount per Serving % Daily Value Calories 30†† Total Fat 0g 0% Sodium 10mg <1% Total Carbohydrate 8g 3% Dietary Fiber 7g 25% Soluble Fiber 6g Insoluble Fiber 1g Protein 0g Iron 1.5mg 8% Potassium 87mg 2% Not a significant source of saturated fat, trans fat, cholesterol, total sugars, added sugars, vitamin D, and calcium. Ingredients: Psyllium (Seed Husk). Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. Natural color variation may occur in this product. This product is sold by weight not volume. †† Fiber is not digested, thus has no caloric effect. Packaged and quality tested in the USA. Store in a cool, dry place after opening. Family owned since 1968. SKU 5975: This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage and Caution: Vigorously mix 1 level tablespoon daily into at least 12 oz. of water or juice and consume immediately. Be sure to drink plenty of additional fluids throughout the day. Start with smaller amounts and gradually increase over several weeks. Store in a cool, dry place after opening. This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing.
$12.99 - $129.99
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Psyllium Husk 700 mg Veg Capsules
Product Color: Brown w/Speckles With 50 mg of Apple Pectin Helps Maintain Regularity* Surveys have shown that the fiber content of the American diet is typically about half of recommended levels. Psyllium husks and apple pectin can be a convenient way to increase the intake of dietary fiber.* Psyllium has the ability to swell up to 50 times its initial volume when added to liquid. This bulking action can play an important role in maintaining regularity and gastrointestinal health.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 2 Veg Capsules Servings Per Container: 90 Description Amount per Serving % Daily Value Calories†† 5 Total Carbohydrate 1 g < 1%** Dietary Fiber 1 g 4%** Soluble Fiber 0.9 g †Daily Value not established. Insoluble Fiber 0.1 g †Daily Value not established. Psyllium (Seed Husk) 1.4 g (1,400 mg) †Daily Value not established. Apple Pectin Powder 100 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. Not manufactured with yeast, wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. ††Fiber is not digested, thus has no caloric effect. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. SKU 5973: This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Take 2 capsules with 8 oz. glass of liquid, 2 to 3 times a day. NOTICE: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. Store in a cool, dry place after opening.
$19.99 - $36.99
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Psyllium Husk 500mg 200 VCAPS
Product Color: Brown w/Speckles Natural Soluble Fiber Helps Maintain Regularity* Surveys have shown that the fiber content of the American diet is typically about half of government recommended levels. Psyllium husks can be a convenient way to increase the intake of dietary fiber.* Psyllium has the ability to swell up to 50 times its initial volume when added to liquid. This bulking action can play an important role in maintaining regularity and gastrointestinal health.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 3 Veg Capsules Servings Per Container: 66 Description Amount per Serving % Daily Value Calories †† 5 Total Carbohydrate 1.3 g <1%** Dietary Fiber 1.1 g 4%** Soluble Fiber 1.0 g †Daily Value not established. Insoluble Fiber 0.1 g †Daily Value not established. Psyllium (Seed Husk) 1.5 g (1,500 mg) †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule) and Stearic Acid (vegetable source). Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. †† Fiber is not digested, thus has no caloric effect. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. SKU 5970: This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage and Caution: Take 3 capsules with 8 oz. glass of liquid, 2 to 3 times daily. Store in a cool, dry place after opening. For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing.
$16.99 - $33.99
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Oat Bran, Organic
Product Color: Beige Good Source of Fiber Grown in the USA and Canada Helps Support a Healthy Heart† New Look, Same Great Taste! Oat bran is the nutrient-dense outer husk of oat grain and is a good source of fiber. NOW Real Food® Organic Oat Bran is a great addition to most baked goods and is primarily used to boost fiber content. It adds texture and imparts a subtle, nutty flavor that’s ideal for breads and muffins, and it’s a flavorful addition to cereals, or as a tasty topping for breads and muffins. †Soluble fiber from foods such as oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of NOW Real Food® Organic Oat Bran supplies 2 grams of the 3 grams soluble fiber from oat bran necessary per day to have this effect. Ingredients and Nutrition: Nutrition Facts Serving Size: 1/3 cup (38g) Servings Per Container: About 10 Description Amount per Serving % Daily Value Calories 130 Total Fat 2.5g 3%* Saturated Fat 0.5g 3%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 0mg 0%* Total Carbohydrate 24g 9%* Dietary Fiber 4g 14%* Soluble Fiber 2g Total Sugars <1g Includes 0g Added Sugars 0 0%* Protein 6g Vitamin D 0mcg 0%* Calcium 17mg 2%* Iron 1.7mg 10%* Potassium 179mg 4%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Organic Oat Bran. For over 50 years, NOW Real Food® has been committed to providing the highest quality foods using only the finest ingredients. We’re independent, family owned, and proud of it. NOW that’s keeping it real. Certified Organic by QAI. Packaged in a peanut-free facility that processes tree nuts. May contain traces of wheat due to agricultural practices. Packaged and quality tested in the USA. Vegan Suggested Usage: Add 1 tablespoon NOW Real Food® Organic Brown Sugar, 1/4 teaspoon vanilla extract, 1/8 teaspoon cinnamon for a special treat! Cooking Directions:Instant: Simply add 1 cup boiling or very hot water to 1/3 cup oat bran, and let sit for 2 minutes for a slightly heartier consistency.Microwave: Place 1 cup water and 1/3 cup oat bran in a bowl. Microwave on high for 2 minutes and serve.Stovetop: Place 1 cup water and 1/3 cup oat bran in a pot and bring to boil. Allow oat bran to boil for 2 minutes and serve.Serving Suggestions: Add 1 tablespoon NOW Real Food® Organic Brown Sugar, 1/4 teaspoon vanilla extract, 1/8 teaspoon cinnamon for a special treat!
$4.49
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Apple Fiber Powder
Product Color: Brown Good Source of Fiber 5 g of Fiber per Serving Apple fiber is a good source of dietary fiber. This product is sold by weight not volume. Natural color variation may occur in this product. Ingredient and Nutrition: Nutrition Facts Serving Size: 1 tbsp (10g) Servings Per Container: About 34 Description Amount per Serving % Daily Value Calories 40 Total Fat 0g 0%* Saturated Fat 0g 0%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 0mg 0%* Total Carbohydrate 9g 3%* Dietary Fiber 5g 18%* Total Sugars 2g Includes 0g Added Sugars 0 0%* Protein 0g Vitamin D 0mcg 0%* Calcium 8mg 0%* Iron 0.2mg 2%* Potassium 54mg 2%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Apple Fiber Powder. Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Natural color variation may occur in this product. This product is sold by weight not volume. Store in a cool, dry place after opening. Packaged and quality tested in the USA. Family owned since 1968. Suggested Usage: Apple Fiber Powder can be taken directly or mixed with liquids or powder blends. Mix 1 tablespoon of powder with 12 oz. or more of juice or water, and drink quickly. Store in a cool, dry place after opening.
$8.99
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Beet Root Veg Capsules
Product Color: Red Immune System Support* 550 MG Naturally Occurring Nitrates The beet root in this product is derived from dried non-GMO beets and is not an extract. Beets are abundant in a variety of naturally occurring compounds including nitrates, phenolics, and other phytonutrients that contribute to their immune-supporting and free radical neutralizing properties.* Supplement Facts: Supplement Facts Serving Size: 2 Veg Capsules Servings Per Container: 90 Description Amount per Serving % Daily Value Total Carbohydrate 1 g <1%** Total Sugars <1 g †Daily Value not established. Beet Root Powder 1.1 g (1,100 mg) †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Rice Flour, Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Natural color variation may occur in this product. Packaged and quality tested in the USA. Store in a cool, dry, dark place after opening. Suggested Usage: Take 2 capsules 1 to 3 times daily.
$21.99
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Beet Root Powder
Product Color: Red Super Food Pure Powder Naturally Occurring Nitrates NOW® Sports Beet Root Powder is a pure derivative from non-GMO beets that’s dried and not extracted. Beets are a true superfood and are naturally abundant in a variety of nutrients including nitrates. Each tablespoon serving of NOW® Sports Beet Root Powder is equivalent to 2.5 whole beets. Natural color variation may occur in this product. This product is sold by weight not volume. Ingredients and Nutrition: Nutrition Facts Serving Size: 1 tbsp (9.5g) Servings Per Container: About 36 Description Amount per Serving % Daily Value Calories 30 Total Fat 0g 0%* Saturated Fat 0g 0%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 50mg 2%* Total Carbohydrate 7g 3%* Dietary Fiber <1g 2%* Total Sugars 4g Includes 0g Added Sugars 0 0%* Protein 1g Vitamin D 0mcg 0%* Calcium 12mg 0%* Iron 0.7mg 4%* Potassium 234mg 4%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Beet Root Powder. Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Natural color variation may occur in this product. This product is sold by weight not volume. Packaged and quality tested in the USA. Store in a cool, dry, dark place after opening. Suggested Usage: Mix 1 level tablespoon into 8 oz. of water or other beverage prior to a workout, drink immediately. Store in a cool, dry, dark place after opening.
$21.99
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Guar Gum Powder
Product Color: Beige Pure Powder Thickening Agent New Look! Derived from the little-known guar bean, guar gum is a thickening agent commonly used when baking with whole grain flours that typically don't rise due to their lack of gluten. Ingredients and Nutrition: Nutrition Facts Serving Size: 1/2 tsp (1.4g) Servings Per Container: About 162 Description Amount per Serving % Daily Value Calories 5 Total Fat 0g 0% Sodium 0mg 0% Total Carbohydrate 1g <1% Dietary Fiber 1g 4% Protein 0g Not a significant source of saturated fat, trans fat, cholesterol, total sugars, added sugars, vitamin D, calcium, iron, and potassium. Ingredients: Guar Gum. NOW Real Food® Guar Gum improves the thickness of whole grain and gluten-free flours, allowing them to rise and take on the light, fluffy consistency of more common baked goods. It's also an excellent addition to sauces and salad dressings. Packaged and quality tested in the USA. Vegan Suggested Usage: NOW Real Food® Guar Gum improves the thickness of whole grain and gluten-free flours, allowing them to rise and take on the light, fluffy consistency of more common baked goods. It’s also an excellent addition to sauces and salad dressings.
$8.99
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Turmeric Curcumin Gels Softgels
Product Color: Amber Standardized Extract 95% Curcuminoids Softgels for Improved Solubility Curcumin is the major bioactive component found in the roots of turmeric (Curcuma longa), a plant belonging to the ginger family. Turmeric has been used as a coloring and flavoring agent in South Asian cuisines for centuries, and it has also been recommended by traditional Ayurvedic herbalists for thousands of years. Curcumin has been extensively researched by modern scientists for its various biological activities. Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Softgel Servings Per Container: 60 Description Amount per Serving % Daily Value Turmeric Root Extract (Curcuma longa)[Standardized to min. 95% Curcuminoids (450 mg)(including Curcumin, Demethoxycurcumin andBisdemethoxycurcumin)] 475 mg *Daily Value not established. *Daily Value not established. Other Ingredients: Sunflower Oil, Softgel Capsule [bovine gelatin (BSE-free), glycerin, water, sorbitol, caramel color], Beeswax and Rosemary Extract (Leaf). Not manufactured with wheat, gluten, soy, milk, egg, fish or shellfish ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, have a medical condition, or have any history of liver, gall bladder, or gastrointestinal problems. Keep out of reach of children. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. Suggested Usage: Take 1 softgel 2 to 4 times daily with food. Store in a cool, dry place after opening.
$32.99 - $59.99
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Boswellia Extract 500 mg Softgels
Product Color: Brown 65% Standardized Extract In MCT Oil Base NOW® Boswellia Extract is a standardized extract of Boswellia serrata, also known as frankincense, a resinous botanical that has been used for centuries by traditional Ayurvedic herbalists. The bioactive constituents of boswellia, boswellic acids, have been shown in scientific studies to affect key enzymes involved in the maintenance of healthy tissues.* Through these mechanisms, boswellia may help to support the immune system’s balanced response to the typical wear and tear of everyday life.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Softgels Servings Per Container: 90 Description Amount per Serving % Daily Value Calories 5 Total Fat 0.5 g <1%** Boswellia Extract (Boswellia serrata)(Gum Resin) (min. 65% Organic Acids includingBoswellic Acid) 500 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: MCT Oil (medium-chain triglycerides), Softgel Capsule [bovine gelatin (BSE-free), glycerin, water, carob], Sunflower Lecithin and Beeswax. Not manufactured with yeast, wheat, gluten, soy, milk, egg, fish or shellfish ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. May cause minor, transient GI discomfort. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. MCT Oil from coconut/palm kernel oil. Natural color variation may occur in this product. Store in a cool, dry place after opening. Family owned since 1968. Suggested Usage: Take 1 softgel 1 to 2 times daily as needed with food. Store in a cool, dry place after opening.
$26.99