Meet our New Owners Raymond and Paula Herrera

Raymond and Paula Herrera acquired the 3 Vitamin & Herb Stores locations and the ability to sell the AlchePharma private label brand in March of 2022.

In the past Paula and Ralph had discussed changing the names of the stores to AlchePharma to match the private label name. When the acquisition came into fruition trademarks allowed for the name change to AlchePharma Naturals. There will be a continued effort to keep building on the amazing AlchePharma formulations. New formulations have released since March 2022 with many more in the works. Ralph and Heike Turchiano will continue to head new formulations together with Paula.

Under Paula’s leadership the stores have undergone an expansion adding specialty, grocery, snacks and bulk offering for customers. The goal is to shift the stores from a simple Vitamin and Herb store to a true natural health food store. Paula previously managed the Vitamin and Herb stores and is well versed in retail during her experience being a store manager, buyer, broker, and brand ambassador for multiple retailers and manufacturers.

We want to continue building our community by offering our customers the most effective products at the best prices – Paula Rae Herrera.

More about the owners:

Raymond Herrera's career expands across multiple industries including music, video games, beverage and distribution, and international exporting.

Paula Rae Herrera has been in and of the natural industry for over 30 years. She has been shopping at Mrs. Gooches since she was about 15 with her own money. She has been taking high-quality supplements since she was 16. In addition, she has been educating herself through a vast community of books, articles, and doctors. She started working in the industry in 2007, and it grew into a solid career. From 2013 she was Erewhon's nutrition manager and buyer, where she opened the 2nd store in Calabasas. She re-met Raymond, and they moved up to the Central Coast in 2015, where she helped manage the Vitamin & Herb Stores and finally started an education to gain a Ph.D. in Nutrition Science.

The couple started a brokerage business named 3volution Organics in 2015 as a California regional broker in the organics industry and then expanded into a national brokerage in less than three years. In the 3rd quarter of 2021, Raymond and Paula also acquired the skincare company Bodyceuticals. In March of 2022, they took over Vitamin & Herbs, where they changed the name to AlchePharma Naturals. Again, their goal is to help build community.

The couple owns four companies: AlchePharma Naturals, 3volution Organics, Bodyceuticals, and the Herrera Farmers Insurance Agency in Orcutt.