Vitamin D, the “sunshine vitamin” is really a hormone but categorized as a vitamin.  This is because a deficiency is associated with the diseases rickets (bone deformities) in children and osteomalacia (poor bone mineralization leading to weak, painful bones) in adults.  The body is able to synthesize pre-vitamin D3 in the skin when exposed to sunlight.  The pre-vitamin D3 is rapidly converted into vitamin D3.  Vitamin D3 is then transported through the blood to the liver and kidney where it is converted into the hormone calcitriol, the active form of vitamin D. Only a few foods naturally contain vitamin D including: fatty fish and cod liver oil.  Fortified foods such as milk and cereal are the major dietary sources of vitamin D.   It is estimated that 40% of the U.S. population is vitamin D deficient, therefore supplementing the diet with extra vitamin D is essential for optimal health.  Numerous factors influence the skin’s synthesis of pre-vitamin D3 including, location, climate, sun exposure, skin color, age and use of sunscreen.  When you combine all of the factors that influence vitamin D synthesis with the existing widespread deficiency, vitamin D supplementation is the most efficient and convenient way to ensure optimal vitamin D intake.*   Features:   Multiple potencies based on individual requirements. Contains vitamin D-3 (cholecalciferol), a highly bioavailable form of Vitamin D. Sourced from lanolin (vegetarian source of Vitamin D). Easy to swallow soft gel capsule Gluten-free Benefits:   Vitamin D is essential for calcium and phosphorus absorption and utilization.* Stimulates osteoblast (bone producing cell) activity which helps maintain bone density and strength.* Stimulates the synthesis of osteocalcin, an important protein involved in bone formation.* Helps maintain adequate blood calcium levels which help support cellular metabolic processes, cardiovascular, and neuromuscular/neurological function.* Vitamin D is important for normal, healthy cell growth and function.* Helps support normal, healthy insulin secretion.* Vitamin D helps support healthy immune function.*

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In research supported by the National Institute of Health, the theory as to why Calcium Citrate shows superior absorption to Calcium Carbonate is elucidated in an excerpt from the study:  Comparison of the absorption of calcium carbonate and calcium citrate after Roux-en-Y gastric bypass "Several studies have shown that the absorption of calcium carbonate is more dependent on gastric acid secretion than calcium citrate [31–36]. A previous study in healthy, postmenopausal women with varying degrees of gastric acid secretion reported a 2.5-fold higher intestinal calcium absorption following a single test load of calcium citrate than calcium carbonate [37]."  Published online 2009 May 13. doi: 10.1007/s11695-009-9850-6   The process of building and maintaining bone structure involves numerous biochemical and physiological processes. Osteoblasts and osteoclasts are the two primary types of bone cells involved in maintaining skeletal structure. Osteoblasts are responsible for bone mineralization (building new bone). Osteoclasts are responsible for secreting acid and enzymes that help dissolve “old” bone tissue into calcium and other components, some of which may be reused by the body. The balance of building and breaking down bone involves a complex interplay between various nutrients, hormones, and other biochemicals. Our Calcium Citrate formula with Vitamin D is designed to provide the structural components, as well as help support the complex processes involved in building and maintaining strong, healthy bone structure.†   Features Provides calcium as citrate. Contains added Vitamin D for its role in supporting healthy bone structure.†   Benefits Promotes bone growth, density, and strength.† Calcium has been approved by the FDA for the prevention of osteoporosis.† Calcium citrate is a highly bioavailable form of calcium for supporting the normal, healthy structure of bone tissue.† Vitamin D helps support calcium absorption and reduces the amount of calcium lost from bone (bone resorption). Vitamin D plays many important roles in the body, several of which involve supporting bone health.†   LABEL

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Vitamin K is found in two primary forms: Vitamin K1 (phylloquinone) and Vitamin K2(menaquinone). There are a few different menquinones such as menaquinone 4 and menaquinone 7. The main difference between these forms is that K2 as menaquinone 7 is absorbed at a much higher rate than K1 and remains in the body 36 times longer (allowing it to move beyond the liver into other tissues); whereas K1 is primarily utilized by the liver to make blood clotting factors. In addition to other roles, Vitamin K2 (menaquinone-7) is essential for healthy, strong bones and for supporting arterial health.*   Features: Menaquinone-7 is the most efficacious form of Vitamin K for bone and cardio health. The 45 mcg dosage is the recommendation of leading vitamin K2 researchers. This dosage was also the highest consumption level of the patients in the landmark Rotterdam study: 50% reduction in deaths from cardiovascular disease.* Menaquinone-7 is made from an all-natural food source (fermented soy). It is vegetarian (including capsule).   Benefits: Vitamin K2 helps activate (turn-on) osteocalcin.* Osteocalcin helps to build new bone matrix by aiding the binding of calcium. Vitamin K2 is important in the maintenance of bone mineral content and bone strength.* Vitamin K2 helps activate (turn-on) MGP, which is responsible for regulating the amount of calcium that accumulates in arterial walls.* Vitamin K2 supports the integrity of arterial walls through the regulation of calcium in the body.* Vitamin K2 helps support the health and elasticity of arterial walls.*     Suggested Use: Adults take one (1) vegetarian capsule daily at mealtime, or as directed by a health care professional.

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Naturally provides vitamin A and vitamin D to maintain healthy bones, skin, eyes, and immune system.Cod liver oil is a traditional source of vitamin D in Iceland, and regular intake is recommended partly for the sake of bone health. Fats such as omega-3 fatty acids, found in cod liver oil, will promote skin health, increase vitamin and mineral absorption, and boost the immune system. Each softgel contains 415 mg of cod liver oil, which provides 90 mg of omega-3s plus vitamins A and D3. The beneficial omega-3s EPA and DHA support healthy cardiovascular, cognitive, and immune function.

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1 FL OZ. (30 mL) Liquid Vitamin D3 for Optimal Wellness* Bone, Immune, and Cardiovascular Support* Vegan D3 from Organic Algae Natural Orange Flavor Superior fat-soluble absorption  Liquid Sunshine! The Power of Bold A complete 3-In-1 formula Bold D3-K2-A features an organic, vegan form of Liquid Vitamin D3 (cholecalciferol) that is sustainably sourced from algae rather than from Lanolin, Mushroom or Lichen.  With Vitamin K2 and Vitamin A, we combine three critically needed fat soluble vitamins in one great tasting, highly absorbable blend. Do you know where your Vitamin D3 comes from? Global demand for Vitamin D3 has greatly strained current supply chains.  Most Vitamin D3 is made from lanolin, (derived from sheep's wool), which is facing global shortages.  Lichen, another source of D3, takes decades to re-grow and is not sustainable in the longer term.  Vitamin D from mushrooms is in the form of D2 - ergocalciferol, not D3 – cholecalciferol and nowhere near as biologically effective.  Recent studies show that Vitamin D3 may be 87% more effective than D2 at raising and maintaining serum levels of Vitamin D.  Bold Botanica's Liquid Vitamin D3 is chemically identical to animal-origin D3, but is sourced from 100% sustainable and scalable plant material, produced from non-GMO, certified organic algae! Bold Botanica’s D3-K2-A also contains MK-7, a more stable and absorbable form of Vitamin K2, which interacts synergistically with Vitamin D and is important in helping to balance calcium distribution.  We complete this unique formula with Vitamin A, an often greatly overlooked fat soluble Vitamin that is also critical for healthy immune system function.  Recent research shows that compounds in Vitamin A play a critical role in enabling Vitamin D to do its job effectively. * Bold Botanica’s D3-K2-A -- did we mention that it tastes great! Naturally flavored with organic essential oils of orange and lime, and subtly sweetened with monk fruit extract, you'll enjoy taking each dose. Suggested Usage: Daily: Adults – ½  mL or approximately 20 drops Product Ingredients: Vitamin A (Retinyl Palmitate 3,000 IU), Vitamin D3 (VegD3® Cholecalciferol from organic algae, 2,500 IU), Vitamin K2 (K2Vital® all trans menaquinone MK-7), organic MCT oil (coconut derived), luo han guo (monk fruit) extract, organic orange and lime peel essential oil.

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Youtheory® Hair Collagen + is a powerful blend of collagen and keratin that works to nourish the body and revitalize hair from within.* This healthy hair formula features Cynatine®, a specialized keratin protein that is highly bioavailable in the body and able to bond to hair for improved strength, shine and brightness.* collagen + keratin clinically supported ingredients reduces hair loss*‡ supports stronger hair* replenishes collagen* A revolutionary cosmeceutical, Cynatine® is comprised of solubilized keratin, a protein found naturally in the body. Cynatine® supplements the body with bioavailable keratin which aids in protecting and repairing damaged hair, nails, and skin.* Hydrolyzed collagen is a special type of protein that is "pre-digested" and broken down into smaller-sized peptides for enhanced absorption. Youtheory® collagen is produced using a natural cold-enzyme process that creates some of the purest low-molecular-weight collagen in the world. Supplement Facts: Serving Size: 6 Servings Per Container: 20 Amount Per Serving % DV Biotin 3,000 mcg 10,000% Hydrolyzed Collagen 3,000 mg ** Hydrolyzed Keratin (Cynatine) 500 mg ** ** Daily Value (DV) not established. Other ingredients: Magnesium stearate (vegetable source), silicon dioxide.This product is manufactured in a facility that processes fish extracts. Suggested Usage: Take six (6) tablets per day, all at once or in divided doses. 

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Featuring revolutionary active, trademarked VegD3® vitamin D3. USDA Organic and Vegan Certified. This revolutionary active, VegD3®, is Vitamin D3 (cholecalciferol) of 100% non-GMO plant origin. That makes it universally acceptable, unlike animal-derived Vitamin D3 such as lanolin-origin. VegD3 is approved by the Vegan Society and is also Kosher and Halal certified. VegD3® was tested extensively to prove that it is chemically identical to cholecalciferol of animal origin. This takes away any uncertainty about absorption or efficacy (as it is literally clean, pure cholecalciferol), it meets all regulatory requirements. VegD3® is extensively stability tested to ensure that it offers a shelf-life that is at least the same as lanolin-origin D3. Consumer demand for Organic and Plant-based supplements grows every year and has for the last thirty years. With all the delivery options available, flavored delivery systems are the fastest-growing segment. Our Chewable Certified Organic Whole Food Vitamin D3 provides a vegan & chewable form of Vitamin D3 (natural algae food form) at a highly efficacious dose.   Features USDA Organic and Vegan Certified. Delicious, chewable lozenge. in a Natural Berry flavor. 50mcg (2000 IU) cholecalciferol from trademarked organic algae VegD3®; Certified Organic and Vegan Society Approved. Free of major food allergens. Contains NO: dairy, yeast, wheat, gluten, preservatives, artificial colors, or flavors. Whole Food, Non-GMO, Simple and Clean Excipients.   Benefits Vitamin D has a multitude of important benefits: it is important for normal, healthy cell growth and function, helps support normal, healthy insulin secretion, and helps support healthy immune function.† Vitamin D is very often used for immune support and bone health and is essential for calcium and phosphorus absorption and utilization.† Stimulates osteoblast (bone-producing cell) activity, which helps maintain bone density and strength.† Stimulates the synthesis of osteocalcin, an important protein involved in bone formation.† Helps maintain adequate blood calcium levels, which help support cellular metabolic processes and cardiovascular and neuromuscular/neurological function.† LABEL

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Collagen is a major structural protein in the human body (found in skin, joints, bones, blood vessels and connective tissues). As we age, collagen naturally breaks down and diminishes over time leading to the early signs of aging.Youtheory® Marine Collagen is designed to help counteract age-related collagen loss.* This product features a unique fish-sourced collagen that has been specially processed to improve digestibility and absorption into the body.* It also includes a blend of essential nutrients and cofactors to support intensive nourishment.* 2,500 mg collagen per serving 8 vitamins and minerals Fish-sourced collagen Revitalizes skin* Replenishes collagen* Collagen is the primary structural protein present in the extracellular matrix of the body's connective tissues. Collagen is necessary for the health of bones, skin, blood vessels, and other organs. Low collagen levels can cause joint problems and skin elasticity loss. While collagen is bountiful in youth, collagen levels naturally decrease with age - leading to thinner, weaker, less resilient tissues over time. This includes visible changes in the skin, such as dryness, wrinkles and fine lines. Hydrolyzed collagen is a special type of protein that is "pre-digested" and broken down into smaller-sized peptides for enhanced absorption. Youtheory® collagen is produced using a natural cold-enzyme process that creates some of the purest low-molecular-weight collagen in the world. Supplement Facts: Serving Size: 5 tablets Servings Per Container: 32-58 Amount Per Serving % DV Vitamin A (as Beta Carotene) 900 mcg (3,000 IU) 100% Vitamin C (as Calcium Ascorbate) 60 mg 70% Vitamin E (as d-Alpha Tocopheryl Acetate) 12 mg (18 IU) 80% Vitamin B6 (as Pyridoxine HCI) 1.2 mg 70% Vitamin B12 (as Cyanocobalamin) 3.6 mcg 150% Zinc (as Zinc Oxide) 9 mg 80% Selenium (as Sodium Selenite) 42 mcg 80% Hydrolyzed FIsh Collagen 2,500 mg ** Silica (as Horsetail (aerial extract)) 3 mg ** ** Daily Value (DV) not established. Other ingredients: Calcium carbonate, dicalcium phosphate, stearic acid, magnesium stearate (vegetable source), microcrystalline cellulose. Contains: Fish (Tilapia)   Suggested Usage: Suggested Use: (Adults) Take five (5) tablets per day, all at once or in divided doses. Cautions: Check with your doctor before using this product if you are using medication or have any medical conditions. Do not use if you are pregnant or nursing. Do not exceed the recommended daily intake. Not intended for persons under 18. KEEP OUT OF THE REACH OF CHILDREN. Store in a cool and dry place after opening.

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Youtheory® K2D3 combines Vitamin K, which has well-established roles in promoting normal bone mineralization and cardiovascular health, with Vitamin D, which is responsible for ensuring the absorption and retention of calcium. Both are essential nutrients that enable the body to properly use calcium for a variety of functions in normal metabolism—all in a delicious peach flavor gummy with zero grams of sugar!*^ Zero sugar gummies with a great-tasting peach flavor Helps support cardiovascular health* Promotes calcium absorption* Promotes bone health* Convenient one-per-day serving! Supplementing with vitamin K2 helps support many functions within your body. Vitamin K2 has a well-established role in promoting the body's normal bone mineralization and cardiovascular function. Vitamin K2 brings calcium into the bones (and helps clear your arteries from excess calcium).* It can be difficult to get enough vitamin D from your diet alone. It is important to meet the daily minimum requirements for vitamin D as it plays a key role in maintaining bone health. Vitamin D3 helps improve bone mineralization and is responsible for ensuring the body's absorption and retention of calcium.* Supplement Facts: Serving Size: 1 gummy Servings Per Container: 60 Amount Per Serving % DV Calories 10 Total Carbohydrate 2 g <1%✝ Total Sugars Includes 0g Added Sugars 0g ** Vitamin D3 (as Cholecalciferol) 125 mcg (5,000 IU) 625% Sodium 5 mg <1% Vitamin K2 (Menaquinone-7 as K2VITAL®) 100 mcg 83% ✝Percent Daily Values are based on a 2,000 calorie diet. **Daily Value not established Other ingredients: Isomalto-Oligosaccharides, Purified Water, Pectin, Citric Acid, Natural Flavor, Sodium Citrate, Monk Fruit Juice Concentrate, Anatto Extract, Organic Stevia Leaf Extract, Organic Sunflower Oil, Organic Rice Flour. Produced in a facility that also processes coconut, milk and egg derivatives. K2VITAL® is a registered trademark of Kappa Bioscience.   Suggested Usage: Suggested Use: (Adults) Take one (1) gummy daily. Cautions: Check with your doctor before using this product if you are taking medication or have any medical conditions. Do not use if you are pregnant or nursing. Do not exceed the recommended daily intake without checking with your doctor. Not intended for persons under 18. KEEP OUT OF REACH OF CHILDREN. Store in a cool dry place after opening.

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Youtheory® Joint Collagen Liquid offers clinically studied UC-II®, a type type II collagen to help replenish the collagen that diminishes with age to soothe, support and protect joints and cartilage.*Supported by a blend of MSM, hyaluronic acid, and boron, this refreshing liquid helps ease joint stiffness for better comfort and mobility.* 18 amino acids* replenishes collagen* supports joint health & mobility* clinically studied ingredient UC-II® collagen is a patented form of undenatured (native) type 2 collagen. It is manufactured through a gentle, low temperature, non-enzymatic process that preserves the triple-helix structure and immune-activating properties of native collagen.* UC-II® collagen works in the small intestine through a process called oral tolerization to help slow down the degradation of type II collagen in joints. This novel ingredient has been the subject of numerous clinical trials, including two comparative studies that indicate UC-II® collagen may be more effective than the current "gold standard" combination of glucosamine + chondroitin. Overall, UC-II® collagen has been shown to produce broad-spectrum joint effects: promotes joint comfort* improves joint mobility* enhances knee joint extension helps alleviate joint pain associated with strenuous exercise In addition to UC-II® collagen, Youtheory® Joint Complex for Men delivers bioactive peptides derived from hydrolyzed collagen. Hydrolyzed collagen is a special type of protein that is "pre-digested" or broken down into small peptide chains for enhanced absorption into the body. Several studies have demonstrated that hydrolyzed collagen peptides are quickly absorbed after ingestion and readily deposited in the body's tissues, where they act as building blocks for new connective tissue and may help to trigger the body's own internal collagen production.*There are at least 28 types of collagen, with types I, II and III comprising 80 - 90 percent of the collagen in the body. Type II is the major form of collagen found in joint cartilage. Collagen is the single most abundant protein in humans. It is literally the "glue" that binds us together, providing the basic structural framework of the inner body (including the skin, joints, bones, blood vessels and organs). While bountiful in youth, collagen invariably breaks down and diminishes over time" leading to a myriad of unwanted side-effects (including visible changes in the skin and structural changes in the joints). Loss of collagen is believed to be a primary factor in the aging process. Supplement Facts: Calories 20 Total Carbohydrates 3 g 1%** Total Sugars 0 g † Includes 0 g Added Sugars 0%** Protein 1 g 0%** Sodium 15 mg 1% Hydrolyzed Collagen Peptides (Bovine) 500 mg † Methylsulfonylmethan (MSM) 500 mg † Hyaluronic acid 120 mg † UC-II® Standardized Cartilage (Providing 10 mg of total Collagen) 40 mg † Boron (as Boron citrate) 43 mg † **Percent Daily Values are based on a 2,000 calorie diet. † Daily Value (DV) not established. Other ingredients: Water, xylitol, natural flavor, citric acid, potassium sorbate, rebaudioside A (stevia leaf extract), sodium benzoate. UC-II® is a registered trademark of Lonza.   Suggested Usage: Suggested Use: Suggested Use: (Adults) Take 2 (two) tablespoons (30 mL) once daily. Shake well before use. Cautions: Check with your doctor before using this product if you are taking medication or have any medical conditions. Do not use if you are pregnant or nursing. Do not exceed the recommended daily intake. Not intended for persons under 18. KEEP OUT OF REACH OF CHILDREN. Store in a cool, dry place.

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Type 2 collagen is the main component of healthy joint cartilage, which acts as a cushion between bones.Youtheory® Joint Collagen is designed to help replenish the body's supply of essential collagen protein.* This formula provides a special type of collagen that is uniquely processed to improve digestibility and absorption into the body. It also includes botanicals and nutrients that are traditionally used in joint formulas. Advanced joint collagen formula with botanicals Featuring highly absorbable collagen peptides Replenishes collagen and helps fight effects of aging* With 18 amino acids Enhanced with botanical ingredients: turmeric and boswellia Hydrolyzed collagen is a special type of protein that is "pre-digested" and broken down into smaller-sized peptides for enhanced absorption. Youtheory® collagen is produced using a natural cold-enzyme process that creates some of the purest low-molecular-weight collagen in the world. Type 2 collagen is the main component of healthy joint cartilage, which acts as a cushion between bones.Youtheory® Joint Collagen is designed to help replenish the body's supply of essential collagen protein. This formula provides a special type of collagen that is uniquely processed to allow digestibility and absorption into the body. It also includes botanicals and nutrients that are traditionally used in joint formulas such as boswellia and turmeric. Supplement Facts: Serving Size: 2 tablets Servings Per Container: 60 Amount Per Serving % DV Hydrolyzed Collagen 600 mg ** Proprietary Advanced Joint Blend 500 mg ** Boswellia (Indian Frankincense) (gum) extract, Cinnamon (bark) (Cinnamomum cassia) extract, Turmeric (rhizome) (Curcuma longa) extract, Quercetin Dihydrate ** Daily Value (DV) not established. Other ingredients: Calcium carbonate, dicalcium phosphate, croscarmellose sodium, magnesium stearate (vegetable source), silicon dioxide, modified cellulose. This product is manufactured in a facility that processes fish extracts.   Suggested Usage: Suggested Use: (Adults) Take two (2) tablets per day. Cautions: Check with your doctor before using this product if you are using medication or have any medical conditions. Do not use if you are pregnant or nursing. Do not exceed the recommended daily intake. Not intended for persons under 18. KEEP OUT OF THE REACH OF CHILDREN. Store in a cool and dry place after opening.

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Product Color: Orange Orange Flavor Antioxidant & Collagen Support* Vitamin C is a water soluble nutrient well known for its vital role in immune system function.* It is also a highly effective antioxidant that can help maintain healthy tissues by neutralizing free radicals generated during normal metabolism and typical environmental exposures.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Chewable Tablet Servings Per Container: 100 Description Amount per Serving % Daily Value Calories 5 Total Carbohydrates 1g <1%** Total Sugars 1g †Daily Value not established. Includes 1g Added Sugars 0 2%** Sugar Alcohols (Sorbitol & Xylitol) <1g †Daily Value not established. Vitamin C(from Sodium Ascorbate and as Ascorbic Acid) 500 mg 556% Sodium 40 mg 2% Acerola Powder (Malpighia punicifolia) (Fruit) 5 mg †Daily Value not established. Citrus Bioflavonoid Complex 5 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Organic Cane Sugar, Sorbitol, Hydroxypropyl Cellulose, Xylitol, Natural Orange Fruit Juice Powder, Stearic Acid (vegetable source), Natural Flavors, Organic Stevia Leaf Extract (Enzyme-Modified Steviol Glycosides), Magnesium Stearate (vegetable source) and Silicon Dioxide. Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Xylitol is harmful to pets; seek veterinary care immediately if ingestion is suspected. Learn more about pet safety. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Chew 1 tablet 1 to 2 times daily. Store in a cool, dry place after opening.

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