About the owners:

Raymond Herrera's career expands across multiple industries including music, video games, beverage and distribution, and international exporting.

Paula Rae Herrera has been in and of the natural industry for over 30 years. She has been shopping at Mrs. Gooches since she was about 15 with her own money. She has been taking high-quality supplements since she was 16. In addition, she has been educating herself through a vast community of books, articles, and doctors. She started working in the industry in 2007, and it grew into a solid career. From 2013 she was Erewhon's nutrition manager and buyer, where she opened the 2nd store in Calabasas. She re-met Raymond, and they moved up to the Central Coast in 2015, where she helped manage the Vitamin & Herb Stores and finally started an education to gain a Ph.D. in Nutrition Science.

The couple started a brokerage business named 3volution Organics in 2015 as a California regional broker in the organics industry and then expanded into a national brokerage in less than three years. In the 3rd quarter of 2021, Raymond and Paula also acquired the skincare company Bodyceuticals. In March of 2022, they took over Vitamin & Herbs, where they changed the name to AlchePharma Naturals. Again, their goal is to help build community.

The couple owns three companies: AlchePharma Naturals, 3volution Organics, and Bodyceuticals Skincare