Best Sellers
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Erythritol
Product Color: Off White Great-tasting, granulated, zero-calorie sweetener that's a perfect substitute for sugar Zero Calories, Zero Net Carbs No Oligosaccharides or Other Added Ingredients Low Glycemic Impact Life is sweeter when you replace sugar with NOW Real Food® Erythritol in your favorite foods and beverages. Erythritol is a diabetic-friendly and keto-friendly sweetener known as a sugar alcohol that's about 70% as sweet as sugar. It has 95% fewer calories than sugar, a low glycemic impact, and it doesn’t contribute to tooth decay. You get all the sweetness of sugar without any of the bad stuff! NOW Real Food® Erythritol is non-GMO and has a clean, sweet taste that’s an ideal substitute for sugar in almost any application. Nutrition and Ingredients: Nutrition Facts Serving Size: 2.5 tsp (10g) Servings Per Container: About 45 Description Amount per Serving % Daily Value Calories 0 Total Fat 0g 0%* Saturated Fat 0g 0%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 0mg 0%* Total Carbohydrate 10g 4%* Dietary Fiber 0g 0%* Total Sugars 0g Includes 0g Added Sugars 0 0%* Erythritol 10g Protein 0g Vitamin D 0mcg 0%* Calcium 0mg 0%* Iron 0mg 0%* Potassium 0mg 0%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Erythritol. Caution: If you have cardiovascular disease, a blood clotting disorder, or impaired kidney function, please consult a physician before consuming erythritol. Packaged in a peanut-free facility that processes tree nuts. For over 50 years, NOW Real Food® has been committed to providing the highest quality foods using only the finest ingredients. We’re independent, family owned, and proud of it. NOW that’s keeping it real. Packaged and quality tested in the USA. Vegan Suggested Usage: Life is sweeter when you replace sugar with NOW Real Food® Erythritol in your favorite foods and beverages.
$7.99 - $14.99
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Coconut Flour, Organic
Product Color: Off White Excellent Source of Iron and Fiber Unrefined, No Added Sugar Only 3g Net Carbs (Per Serving) New Look, Same Great Tase With Now Real Food® Organic Coconut Flour you can say goodbye to overly processed, grain-based flours and replace them with a wholesome, flavorful flour that's free of gluten and other common allergens. Our organic coconut flour is dried, defatted coconut meat that's ground into a fine powder. It's also an excellent source of iron and fiber. Ingredients and Nutrition: Nutrition Facts Serving Size: 2 tbsp (15g) Servings Per Container: About 30 Description Amount per Serving % Daily Value Calories 70 Total Fat 2.5g 3%* Saturated Fat 2g 10%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 30mg 1%* Total Carbohydrate 9g 3%* Dietary Fiber 6g 21%* Total Sugars 1g Includes 0g Added Sugars 0 0%* Protein 3g Vitamin D 0mcg 0%* Calcium 10mg 0%* Iron 4mg 20%* Potassium 280mg 6%* *The % Daily Value (DV) tells how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Organic Coconut Flour. For over 50 years, NOW Real Food® has been committed to providing the highest quality foods using only the finest ingredients. We’re independent, family owned, and proud of it. NOW that’s keeping it real. Not a low-calorie food Certified Organic by QAI. Product of the Philippines. Packaged and quality tested in the USA. Packaged in a peanut-free facility that processes tree nuts. Refrigeration recommended after opening. Vegan Suggested Usage: With organic coconut flour you'll use far less than grain-based flours, approximately 1/4 to 1/3 the amount of regular flour called for. You'll also need to increase the amount of liquid used, which can be done by increasing the amount of eggs or egg-substitute. With its unique characteristics we recommend using recipes specifically developed for coconut flour, which you can find at nowrealfood.com Refrigeration recommended after opening.
$5.49
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Slender Hot Cocoa, Organic (No Sugar Added)
Product Color: Brown No Sugar Added! Rich Milk Chocolate Taste 3g Net Carbs† No Sucralose or Aspartame Just Add to Hot Water or Milk 60% Fewer Calories Than Regular Hot Cocoa NOW Real Food® Slender Hot Cocoa has no added sugar and mixes easily. With all the rich taste of hot cocoa and 60% fewer calories (25 per serving) compared to our regular hot cocoa (70 per serving), you are free to indulge! This product is sold by weight not volume. Nutrition Facts & Ingredients: Nutrition Facts Serving Size: 1 1/2 tbsp (11g) Servings Per Container: About 26 Description Amount per Serving % Daily Value Calories 25 Total Fat 0g 0%* Saturated Fat 0g 0%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 75mg 3%* Total Carbohydrate 7g 3%* Dietary Fiber 0g 0%* Total Sugars 2g**Naturally occurring sugars from Non-Fat Dry Milk. Includes 0g Added Sugars 0 0%* Erythritol 4g Protein 2g Vitamin D 0mcg 0%* Calcium 53mg 4%* Iron 1mg 6%* Potassium 59mg 2%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. **Naturally occurring sugars from Non-Fat Dry Milk. Ingredients: Organic Erythritol, Organic Non-Fat Dry Milk, Organic Cocoa, Organic Gum Acacia, Sea Salt, Organic Monk Fruit Extract, Organic Chocolate Flavor, Organic Vanilla Flavor. Contains Milk. Caution: If you have cardiovascular disease, a blood clotting disorder, or impaired kidney function, please consult physician before consuming products with erythritol. † 7g Total Carbs - 4g Erythritol = 3g Net Carbs per serving This product is sold by weight not volume. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Certified Organic by QAI. Suggested Usage: Directions: Add 1 1/2 tablespoons of Slender Hot Cocoa to 6 oz. of hot water or low-fat milk, and mix completely. To enjoy as a refreshing "chocolate milk" mix with cold water or low-fat milk. Store in a cool, dry place after opening.
$10.99
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Hot Cocoa, Organic
Product Color: Brown Rich Milk Chocolate Taste Just Add to Hot Water or Milk New Look, Same Great Taste! You’ll look forward to those crisp, cool days when you have NOW Real Food® Organic Hot Cocoa in your cupboard. Kids and adults alike love the delicious, decadent flavor and comfy-cozy warmth you get from a piping hot cup of cocoa. We make it even better by using premium, organic cocoa beans to create a rich, creamy, milk chocolate taste that leaves you looking forward to that next cold snap! This product is sold by weight not volume. Nutrition Facts & Ingredients: Nutrition Facts Serving Size: 1.5 tbsp (19g) Servings Per Container: About 21 Description Amount per Serving % Daily Value Calories 70 Total Fat 0.5g <1%* Saturated Fat 0g 0%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 80mg 3%* Total Carbohydrate 15g 5%* Dietary Fiber 1g 4%* Total Sugars 14g Includes 14g Added Sugars 0 28%* Protein 2g Vitamin D 0mcg 0%* Calcium 47mg 4%* Iron 1mg 6%* Potassium 129mg 2%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Organic Cane Sugar, Organic Non-Fat Dry Milk Powder, Organic Cocoa Powder, Organic Vanilla Flavor, Sea Salt, Organic Gum Acacia. Not manufactured with yeast, wheat, gluten, soy, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. This product is sold by weight not volume. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Certified Organic by QAI. Suggested Usage: DIRECTIONS: Add 1½ tablespoons of NOW Real Food® Organic Hot Cocoa to 6 oz. of hot water or low-fat milk and mix completely. To enjoy as a refreshing “Chocolate Milk”, mix with cold water or low-fat milk. Store in a cool, dry place after opening.
$10.99
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Beef Gelatin 550 mg Capsules
Product Color: Amber Hydrolyzed Beef Gelatin is approximately 90% protein. This hydrolyzed form of Beef Gelatin has been enzymatically predigested to enhance absorption. Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 4 Capsules Servings Per Container: 50 Description Amount per Serving % Daily Value Calories 10 Protein 2 g 4%* Beef Gelatin Powder 2.2 g (2,200 mg) † *Percent Daily Values are based on 2,000 calorie diet. † Daily Value not established. Other Ingredients: Gelatin (capsule) and Magnesium Stearate (vegetable source). Not manufactured with wheat, gluten, soy, corn, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Natural color variation may occur in this product. Store in a cool, dry place after opening. Please Recycle. Family owned since 1968. Suggested Usage: Take 4 capsules daily. Store in a cool, dry place after opening.
$18.99
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Agar Powder
Product Color: Yellow Pure Powder Vegan Substitute for Gelatin New Look! Agar is a naturally gelatinous powder derived from marine red algae. It's the perfect vegetarian substitute for beef gelatin in any food application, and makes an excellent thickener for soups, jellies, ice cream and more. Ingredients and Nutrition: Nutrition Facts Serving Size: 1/2 tsp (1.5g) Servings Per Container: About 38 Description Amount per Serving % Daily Value Calories 5 Total Fat 0g 0% Sodium 5mg <1% Total Carbohydrate 1g <1% Dietary Fiber 1g 4% Protein 0g Not a significant source of saturated fat, trans fat, cholesterol, total sugars, added sugars, vitamin D, calcium, iron, and potassium. Ingredients: Agar Powder. This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Agar can be used as a vegan substitute for gelatin's functional properties. In a small pot, place 1/2 teaspoon of NOW Real Food® Agar Powder into 1/2 cup of water. Allow mixture to simmer for 5 minutes or until the mixture has thickened. For jellies, ice creams, and molds use more as desired.
$8.99 - $14.99
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Golden Flax Seed Meal, Organic
Product Color: Yellow Cold Processed 4g Fiber & 3g Protein Per Serving 3.2g Omega-3 Per Serving† New Look, Same Great Taste! NOW Real Food® Organic Golden Flax Seed Meal has a mild, nutty flavor, and it’s often added to cereals, pancakes, muffins, breads, meatloaf, meatballs, and even yogurt. Golden flax is typically lighter in color and more flavorful than dark flax. Flax is abundant in essential fatty acids and is a good source of fiber. Ingredients and Nutrition: Nutrition Facts Serving Size: 2 1/2 tbsp (16g) Servings Per Container: About 21 Description Amount per Serving % Daily Value Calories 90 Total Fat 7g 9%* Saturated Fat 0.5g 3%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 5mg <1%* Total Carbohydrate 5g 2%* Dietary Fiber 4g 14%* Total Sugars 0g Includes 0g Added Sugars 0 0%* Protein 3g Vitamin D 0mcg 0%* Calcium 41mg 4%* Iron 0.9mg 5%* Potassium 130mg 2%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Organic Golden Flax Seed Meal. Naturally occurring fatty acids (example) (per serving)†Omega-3 Fatty Acids (Alpha Linolenic Acid)3.2 g (3,200 mg)Omega-6 Fatty Acids (Linolenic Acid)1.0 g (1,000 mg)Omega-9 Fatty Acids (Oleic Acid)1.1 g (1,100 mg)†subject to natural variability Our proprietary cold milling and sifting process does not grind, crush, or liberate the oil, unlike typical flax processing, giving our product a longer shelf life. Fresher ingredients simply taste better, which is why this product is packaged using NOW Fresh Fill Technology to maximize flavor and freshness. For over 50 years, NOW Real Food® has been committed to providing the highest quality foods using only the finest ingredients. We’re independent, family owned, and proud of it. NOW that’s keeping it real. Refrigeration recommended after opening. Packaged in a peanut-free facility that processes tree nuts. Packaged and quality tested in the USA. Certified Organic by QAI. Vegan Suggested Usage: NOW Real Food® Organic Golden Flax Seed Meal has a mild, nutty flavor, and it’s often added to cereals, pancakes, muffins, breads, meatloaf, meatballs, and even yogurt. Due to its fiber content, flax should be consumed with plenty of water. Refrigeration recommended after opening.
$4.99 - $8.49
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Xanthan Gum Powder
Product Color: Tan Pure Powder Thickening Agent New Look! It may sound like a name from a cheesy sci-fi movie, but xanthan gum is actually a widely-used thickening agent. In fact, xanthan is legendary for its ability to increase liquid viscosity with just a tiny amount, and is stable throughout a wide range of temperatures and pH. With xanthan gum, a little goes a long way. NOW Real Food® Xanthan Gum is an excellent addition to your favorite sauces and dressings due to its ability to prevent oil separation and to keep solid particles, such as spices, suspended. It lends a smooth texture to many foods, making it a desirable addition to recipes. Ingredients and Nutrition: Nutrition Facts Serving Size: 1/4 tsp (0.8g) Servings Per Container: 213 Description Amount per Serving % Daily Value Calories <5 Total Fat 0g 0% Sodium 25mg 1% Total Carbohydrate <1g <1% Protein 0g Not a significant source of saturated fat, trans fat, cholesterol, dietary fiber, total sugars, added sugars, vitamin D, calcium, iron and potassium. Ingredients: Xanthan Gum. Caution: Not for use in foods or beverages consumed by infants or children under the age of 2 years. Packaged and quality tested in the USA. Vegan Suggested Usage: NOW Real Food® Xanthan Gum is an excellent addition to your favorite sauces and dressings due to its ability to prevent oil separation and to keep solid particles, such as spices, suspended. It lends a smooth texture to many foods, making it a desirable addition to recipes.
$8.99
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Rice Bran, Stabilized
Product Color: Brown Grown in the USA Excellent Source of Magnesium and Vitamin B6 3g Fiber Per Serving New Look, Same Great Taste! Rice bran is the nutrient-dense outer husk of rice grain. It's a good natural source of fiber and contains magnesium, vitamin B6 and iron. Our rice bran is also stabilized using heat treatment to maintain freshness. NOW Real Food® Rice Bran is a great addition to many baked goods and is primarily used to boost fiber content. It adds a rich texture and imparts a subtle flavor that's ideal for cereals, or it can be used as a tasty and nutritious thickening agent for smoothies. Add it to breads and muffins to improve color and taste. Ingredients and Nutrition: Nutrition Facts Serving Size: 3 tbsp (15g) Servings Per Container: 38 Description Amount per Serving % Daily Value Calories 50 Total Fat 3g 4%* Saturated Fat 0.5g 3%* Trans Fat 0g Cholesterol 0mg 0%* Sodium 0mg 0%* Total Carbohydrate 8g 3%* Dietary Fiber 3g 11%* Total Sugars 0g Includes 0g Added Sugars 0 0%* Protein 2g Vitamin D 0mcg 0%* Calcium 9mg 0%* Iron 3mg 15%* Potassium 223mg 4%* Vitamin B6 0.6mg 35%* Magnesium 117mg 30%* *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Ingredients: Rice Bran. Fresher ingredients simply taste better, which is why this product is packaged using NOW Fresh Fill Technology to maximize flavor and freshness. For over 50 years, NOW Real Food® has been committed to providing the highest quality foods using only the finest ingredients. We’re independent, family owned, and proud of it. NOW that’s keeping it real. Packaged in a peanut-free facility that processes tree nuts. Refrigeration recommended after opening. Product of the USA. Vegan Suggested Usage: Refrigeration recommended after opening.
$5.99
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Psyllium Husk, Whole
Product Color: Beige Excellent Source of Fiber Soluble fiber from foods such as psyllium seed husks, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of whole psyllium husks supplies 6 grams of the 7 grams soluble fiber necessary per day to have this effect. This product is sold by weight not volume. Natural color variation may occur in this product. Only 16 oz. packaging is part of TerraCycle® program. Ingredients and Nutrition: Nutrition Facts Serving Size: 2 level tbsp (10g) Servings Per Container: About 34 Description Amount per Serving % Daily Value Calories 35†† Total Fat 0g 0% Sodium 10mg <1% Total Carbohydrate 8g 3% Dietary Fiber 7g 25% Soluble Fiber 6g Insoluble Fiber 1g Protein 0g Iron 1.7mg 10% Potassium 97mg 2% Not a significant source of saturated fat, trans fat, cholesterol, total sugars, added sugars, vitamin D, and calcium. Ingredients: Psyllium (Seed Husk). Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. †† Fiber is not digested, thus has no caloric effect. Natural color variation may occur in this product. This product is sold by weight not volume. Store in a cool, dry place after opening. Packaged and quality tested in the USA. Family owned since 1968. Suggested Usage: Vigorously mix 1-2 level tablespoons daily into at least 12 oz. of water or juice and consume immediately. Be sure to drink plenty of additional fluids throughout the day. Start with smaller amounts and gradually increase over several weeks. Store in a cool, dry place after opening.
$12.99 - $109.99
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Psyllium Husk Powder
Product Color: Brown w/Speckles Excellent Source of Fiber Soluble fiber from foods such as psyllium seed husks, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of psyllium husk powder supplies 6 grams of the 7 grams soluble fiber necessary per day to have this effect. This product is sold by weight not volume. Natural color variation may occur in this product. Only 24 oz. packaging is part of TerraCycle® program. Ingredients and Nutrition: Nutrition Facts Serving Size: 1 level tbsp (9g) Servings Per Container: About 38 Description Amount per Serving % Daily Value Calories 30†† Total Fat 0g 0% Sodium 10mg <1% Total Carbohydrate 8g 3% Dietary Fiber 7g 25% Soluble Fiber 6g Insoluble Fiber 1g Protein 0g Iron 1.5mg 8% Potassium 87mg 2% Not a significant source of saturated fat, trans fat, cholesterol, total sugars, added sugars, vitamin D, and calcium. Ingredients: Psyllium (Seed Husk). Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. Natural color variation may occur in this product. This product is sold by weight not volume. †† Fiber is not digested, thus has no caloric effect. Packaged and quality tested in the USA. Store in a cool, dry place after opening. Family owned since 1968. SKU 5975: This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage and Caution: Vigorously mix 1 level tablespoon daily into at least 12 oz. of water or juice and consume immediately. Be sure to drink plenty of additional fluids throughout the day. Start with smaller amounts and gradually increase over several weeks. Store in a cool, dry place after opening. This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing.
$12.99 - $129.99
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Psyllium Husk 700 mg Veg Capsules
Product Color: Brown w/Speckles With 50 mg of Apple Pectin Helps Maintain Regularity* Surveys have shown that the fiber content of the American diet is typically about half of recommended levels. Psyllium husks and apple pectin can be a convenient way to increase the intake of dietary fiber.* Psyllium has the ability to swell up to 50 times its initial volume when added to liquid. This bulking action can play an important role in maintaining regularity and gastrointestinal health.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 2 Veg Capsules Servings Per Container: 90 Description Amount per Serving % Daily Value Calories†† 5 Total Carbohydrate 1 g < 1%** Dietary Fiber 1 g 4%** Soluble Fiber 0.9 g †Daily Value not established. Insoluble Fiber 0.1 g †Daily Value not established. Psyllium (Seed Husk) 1.4 g (1,400 mg) †Daily Value not established. Apple Pectin Powder 100 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. Not manufactured with yeast, wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Notice: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. ††Fiber is not digested, thus has no caloric effect. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. SKU 5973: This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Take 2 capsules with 8 oz. glass of liquid, 2 to 3 times a day. NOTICE: This product should be taken with at least a full glass of liquid. Taking this product without enough liquid may cause choking. Do not take this product if you have difficulty in swallowing. Store in a cool, dry place after opening.
$19.99 - $36.99