Product Color: Tan Traditional Siberian Herb Enhances Vitality* Eleuthero root (Eleutherococcus senticosus) has been used traditionally as an adaptogen, which is a compound that supports the body's natural ability to adapt to stress of everyday life.* Eleuthero root is known to possess numerous bioactive constituents, including its characteristic profile of eleutheroside compounds.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Veg Capsule Servings Per Container: 50 Description Amount per Serving % Daily Value Organic Eleuthero(Eleutherococcus senticosus) (Root) 500 mg **Daily Value not established. **Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule) and Magnesium Stearate (vegetable source). Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Natural color variation may occur in this product. Store in a cool, dry place after opening. Family owned since 1968. Suggested Usage: Take 1 capsule daily as needed. Store in a cool, dry place after opening.

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Product Color: Yellow w/Speckles Free Radical Scavenger* Supports Mitochondrial Function* Mitochondria are the organelles that produce almost all of the cellular energy the body requires. While present in all cells, organs like the heart and brain are particularly dense with mitochondria due to their high energy demands. Pyrroloquinoline quinone (PQQ) is a B vitamin-like enzyme cofactor that helps to maintain the integrity of mitochondrial structures and promotes the generation of new mitochondria within cells.* PQQ may thus help to maintain robust cellular energy production, support heart health, and promote normal cognitive function.* CoQ10 and acetyl-L-carnitine have been included for their critical roles in mitochondrial function and energy production.* Supplement Facts: Supplement Facts Serving Size: 1 Veg Capsule Servings Per Container: 30 Description Amount per Serving % Daily Value Vitamin B-12 (as Methylcobalamin) 1,000 mcg 41,667% PQQ (Pyrroloquinoline Quinone)(as PQQ disodium salt) 20 mg †Daily Value not established. Acetyl-L-Carnitine(from Acetyl-L-Carnitine HCl) 200 mg †Daily Value not established. Coenzyme Q10 (CoQ10) 30 mg †Daily Value not established. †Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Microcrystalline Cellulose, Stearic Acid (vegetable source) and Silicon Dioxide. Not manufactured with wheat, gluten, soy, corn, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication (especially warfarin or acenocoumerol), or have a medical condition. Keep out of reach of children. Made and quality tested in the USA with globally sourced ingredients. Family owned since 1968. Suggested Usage: For adults only. Consult physician if pregnant/nursing, taking medication (especially warfarin or acenocoumerol), or have a medical condition. Keep out of reach of children. Take 1 capsule daily with a meal.

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Product Color: Beige w/Speckles Dimethylaminoethanol Supports Neurotransmitter Production* DMAE (Dimethylaminoethanol) is an amino alcohol that is normally found in minute quantities in the brain. It is generally regarded as a precursor to the essential nutrient choline, which is needed for the brain to produce acetylcholine, a neurotransmitter involved in nerve signal transmission and healthy brain function.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Veg Capsule Servings Per Container: 100 Description Amount per Serving % Daily Value DMAE (Dimethylaminoethanol)(from Dimethylaminoethanol Bitartrate) 250 mg **Daily Value not established. **Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Stearic Acid (vegetable source), Rice Flour and Silicon Dioxide. Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Not to be used if pregnant/nursing or have epilepsy, bipolar condition, schizophrenia or Parkinson’s disease. Consult physician if taking medication or have a medical condition. Keep out of reach of children. Natural color variation may occur in this product. Store in a cool, dry place after opening. Family owned since 1968. Suggested Usage: Take 1 capsule 1 to 3 times daily, preferably between meals. Do not exceed suggested dosage unless recommended by a physician. Store in a cool, dry place after opening.

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Product Color: Beige w/Speckles With 200 mg Alpha Lipoic Acid Mitochondrial Support* Mitochondria are the parts of the cell that produce energy. While all cells have them, the heart and brain are especially dense with mitochondria due to their high energy demands. Pyrroloquinoline Quinone (PQQ) is a B vitamin-like compound that helps to protect mitochondria from free radicals and promotes the production of new mitochondria within cells.* PQQ may thus help to maintain robust cellular energy production, support heart health, and promote normal cognitive function.* Extra Strength PQQ includes alpha lipoic acid to complement PQQ’s free radical scavenging abilities.* This extra strength product has twice the PQQ (40 mg per capsule) as in our regular strength product (20 mg per capsule). Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Veg Capsule Servings Per Container: 50 Description Amount per Serving % Daily Value PQQ (Pyrroloquinoline Quinone)(as PQQ disodium salt) 40 mg **Daily Value not established. Alpha Lipoic Acid 200 mg **Daily Value not established. **Daily Value not established. Other Ingredients: Rice Flour, Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. This extra strength product has twice the PQQ (40 mg per capsule) as in our regular strength product (20 mg per capsule). Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. Suggested Usage: Take 1 capsule daily with a meal. Store in a cool, dry place after opening.

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Product Color: Brown w/Speckles Supports Memory Retention* Enhances Attention* Chocolate Flavor Stay sharp and focused with NOW® Brain Attention™, a cutting-edge cognitive support supplement made with Cera-Q™, a silk protein derivative that can help maintain healthy brain functions in both children and adults.* Cera-Q™ has a unique structure that allows it to easily interact with existing proteins in the brain.* This activity helps to support normal brain activities including memory, learning, attention, focus, and more.* Natural color variation may occur in this product. Cera-Q™ is a trademark of Novel Ingredient Services, LLC. Supplement Facts: Supplement Facts Serving Size: 1 Chewable Tablet Servings Per Container: 60 Description Amount per Serving % Daily Value Calories 5 Total Carbohydrate 1 g <1%** Silk Protein Hydrolysate Complex 200 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Xylitol, Organic Cane Sugar, Hydroxypropyl Cellulose, Organic Cocoa Powder, Organic Gum Acacia, Sorbitol, Natural Flavors, Silicon Dioxide and Stevia Leaf Extract (Rebaudioside A). Not manufactured with yeast, wheat, gluten, soy, milk, egg, fish, shellfish,  tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.  Xylitol is harmful to pets; seek veterinary care immediately if ingestion is suspected. Learn more about pet safety. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Cera-Q™ is a trademark of Novel Ingredient Services, LLC. Family owned since 1968. This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Adults and children (7 & up), chew 1 tablet twice daily. Store in a cool, dry place after opening.

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Product Color: Amber Longvida® Optimized Curcumin Crosses Blood-Brain Barrier* Free Form Curcumin with Superior Bioavailability* Curcumin is a powerful free radical neutralizer that is known to support balanced immune function, but is also known to have poor bioavailability.* NOW® CurcuBrain™ features Longvida® Optimized Curcumin, which in studies exhibits up to 65 times the bioavailability of free curcuminoids compared with generic curcumin.* Longvida® is absorbed by the GI tract and delivered to the rest of the body as free curcumin, the active form in the body.* Longvida® is shown to penetrate the blood-brain barrier for the support of healthy neuronal tissues.* LONGVIDA® extract is patented under US 9192644 & EP 1993365 (other patents pending) and LONGVIDA® is a registered trademark of Verdure Sciences Inc. Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Veg Capsule Servings Per Container: 50 Description Amount per Serving % Daily Value Longvida® Optimized Curcumin Extract[fromCurcuma longa (Turmeric) Root](Rhizome) (min 20% Curcuminoids) 400 mg **Daily Value not established. **Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Magnesium Stearate (vegetable source), Silicon Dioxide, Rice Flour and Stearic Acid (vegetable source). Contains soy. Not manufactured with yeast, wheat, gluten, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition (including liver dysfunction, gall bladder or gastrointestinal problems). Keep out of reach of children. LONGVIDA® extract is patented under US 9192644 & EP 1993365 (other patents pending) and LONGVIDA® is a registered trademark of Verdure Sciences Inc. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Take 1 capsule daily. Store in a cool, dry place after opening. For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition (including liver dysfunction, gall bladder or gastrointestinal problems). Keep out of reach of children.

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Product Color: Beige w/Speckles NOW® Soy-Free Phosphatidyl Serine is a phospholipid compound derived from non-GMO sunflower lecithin. Phosphatidyl serine plays an essential role in cell membrane composition and intercellular communication.* It is an especially important structural component of nerve cell membranes, where it assists in the conduction of electrical impulses and facilitates the activity of neurotransmitters involved in learning, memory, and mood.* Sharp•PS® is a registered trademark of Enzymotec Ltd. Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Veg Capsule Servings Per Container: 60 Description Amount per Serving % Daily Value Calcium (elemental)(from 147 mg Calcium Carbonate) 40 mg 3% Phosphatidyl Serine(from Sunflower Lecithin) (Sharp•PS® GREEN) 150 mg †Daily Value not established. †Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Microcrystalline Cellulose, Magnesium Stearate (vegetable source), Silicon Dioxide, Stearic Acid (vegetable source), Croscarmellose Sodium and Ascorbyl Palmitate. Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Sharp•PS® is a registered trademark of Enzymotec Ltd. Store in a cool, dry place after opening. Family owned since 1968. Suggested Usage: Take 1 capsule 1 to 2 times daily, preferably with food. Store in a cool, dry place after opening.

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Product Color: Yellow Naturally occurring Phosphatidyl Choline Supports Brain & Nerve Function* NOW® Non-GMO Lecithin Softgels have phosphatidyl choline, which comprises a major portion of our brain and nervous system. Lecithin also has naturally occurring essential fatty acids and inositol. Lecithin aids in emulsifying fats, enabling them to be dispersed in water.* Natural color variation may occur in this product. Suggested Usage: Take 3 softgels daily. Store in a cool, dry place after opening. For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Supplement Facts: Serving Size: 3 Softgels Servings Per Container: 33 Description Amount per Serving % Daily Value Calories 30 Total Fat 2.5 g 3%** Saturated Fat 1 g 5%** Polyunsaturated Fat 2 g †Daily Value not established. Soy Lecithin (Non-GMO) 3.6 g (3,600 mg) †Daily Value not established. Phosphatidyl Choline 500 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Softgel Capsule [bovine gelatin (BSE-free), glycerin, water] and Non-GMO Soybean Oil. Not manufactured with yeast, wheat, gluten, corn, milk, egg, fish, shellfish or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. SKU 2210: This bottle is made from 100% PCR (post-consumer recycled) resin.

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Product Color: Amber Molecularly Distilled - Enteric Coated Cardiovascular Support* 500 DHA / 250 EPA NOW® DHA-500 has twice the DHA (500 mg per softgel) as in our regular strength product (250 mg per softgel). This fish oil concentrate is manufactured under strict quality control standards. It is tested for potentially harmful levels of contaminants such as PCBs, dioxins, mercury and other heavy metals. Those who experience nausea or reflux from other fish oils should find this enteric-coated, odor-controlled softgel easier to tolerate. From the FDA: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Softgel Servings Per Container: 90 Description Amount per Serving % Daily Value Calories 10 Total Fat 1 g 1%** Polyunsaturated Fat 1 g †Daily Value not established. Fish Oil Concentrate 1 g (1,000 mg) †Daily Value not established. Omega-3 Fatty Acids: 0 Docosahexaenoic Acid (DHA) 500 mg †Daily Value not established. Eicosapentaenoic Acid (EPA) 250 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Softgel Capsule [bovine gelatin (BSE-free), glycerin, enteric coating (pharmaceutical glaze, ethyl alcohol, ammonium hydroxide, glycerin, sunflower lecithin, medium chain triglycerides), water] and d-alpha Tocopherol (from sunflower). Contains fish (anchovies, sardines, tuna). Not manufactured with yeast, wheat, gluten, soy, milk, egg, shellfish or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Natural color variation may occur in this product. Fish oil is product of Peru, Morocco, China. Packaged and quality tested in the USA. Store in a cool, dry place after opening. Family owned since 1968. SKU 1613: This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Take 1 softgel 1 to 2 times daily with food. Store in a cool, dry place after opening.

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Product Color: Brown Supports Brain Health* 100 mg DHA Fish-Shaped Softgels Tasty Fruit Flavor From the FDA: "Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease." This fish oil concentrate is manufactured under strict quality control standards. It is tested to be free of potentially harmful levels of contaminants such as PCBs, dioxins, mercury and other heavy metals. Supplement Facts: Supplement FactsFOR CHILDREN 1 THROUGH 3 YEARS OF AGE: Serving Size: 2 Chewable Softgels Servings Per Container: 30 Description Amount per Serving % Daily Value Calories 10 Total Fat 1 g 3%*** Fish Oil Concentrate(BioPureDHA®) 1,100 mg †Daily Value not established. Docosahexaenoic Acid (DHA) 200 mg †Daily Value not established. Eicosapentaenoic Acid (EPA) 48 mg †Daily Value not established. ***Percent Daily Values are based on a 1,000 calorie diet. †Daily Value not established. Supplement FactsFOR ADULTS AND CHILDREN 4 OR MORE YEARS OF AGE: Serving Size: 2 Chewable Softgels Servings Per Container: 30 Description Amount per Serving % Daily Value Calories 10 Total Fat 1 g 1%** Fish Oil Concentrate(BioPureDHA®) 1,100 mg †Daily Value not established. Docosahexaenoic Acid (DHA) 200 mg †Daily Value not established. Eicosapentaenoic Acid (EPA) 48 mg †Daily Value not established. **Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Other Ingredients: Softgel Capsule [bovine gelatin (BSE-free), glycerin, water, natural fruit punch flavor, xylitol, cellulose] and Mixed Tocopherols. Contains fish (tuna). Mixed Tocopherols from non-GMO soy. Not manufactured with yeast, wheat, gluten, milk, egg,  shellfish or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children. Xylitol is harmful to pets; seek veterinary care immediately if ingestion is suspected. Learn more about pet safety. This fish oil concentrate is manufactured under strict quality control standards. It is tested to be free of potentially harmful levels of contaminants such as PCBs, dioxins, mercury and other heavy metals. BioPureDHA® is a registered trademark of Bioriginal Food & Science Corp. Packaged and quality tested in the USA. Fish oil is product of Iceland. Suggested Usage: For children and adults, take 2 chewable softgels 1 to 2 times daily with food, or as directed by your healthcare practitioner.

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Product Color: Beige Amino Acids, Ginkgo and DMAE Plus CoQ10 and Grape Seed Extract Norepinephrine and dopamine are key neurotransmitters for the maintenance of alertness and mental acuity and for promoting a feeling of general well-being.* These two neurotransmitters are produced in the body from the amino acid precursors L-tyrosine and L-phenylalanine.* This conversion process also requires vitamins C and B-6 as cofactors.* NOW® True Focus™ combines these important nutrients with other ingredients like Ginkgo biloba and DMAE to complement this formula.* Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 2 Veg Capsules Servings Per Container: 45 Description Amount per Serving % Daily Value Vitamin C (from Potassium Ascorbate) 36 mg 40% Vitamin B-6 (from Pyridoxine HCl) 12 mg 706% L-Tyrosine (Free-Form) 800 mg †Daily Value not established. L-Phenylalanine (Free-Form) 300 mg †Daily Value not established. Taurine (Free-Form) 100 mg †Daily Value not established. Grape Seed Extract (Vitis vinifera)(Standardized for Polyphenols) 80 mg †Daily Value not established. DMAE (from Dimethylaminoethanol Bitartrate) 60 mg †Daily Value not established. Ginkgo Extract (Ginkgo biloba) (Leaf)(50:1 Standardized Extract, min. 24%Ginkgoflavonglycosides and 6%Terpene Lactones) 40 mg †Daily Value not established. CoQ10 (Coenzyme Q10) (Ubiquinone) 10 mg †Daily Value not established. †Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Magnesium Stearate (vegetable source) and Silicon Dioxide. Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Phenylketonurics (PKU): This product contains L-phenylalanine. Keep out of reach of children. Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. Suggested Usage: Take 2 capsules daily between meals. Store in a cool, dry place after opening.

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Product Color: Beige Supports a Positive Mood* With Glycine, Taurine & Inositol 5-HTP, the intermediate metabolite between the amino acid tryptophan and serotonin, is extracted from the seed of an African plant (Griffonia simplicifolia). NOW® Double Strength 5-HTP has twice the 5-HTP (200 mg per capsule) as in our regular strength product (100 mg per capsule). Natural color variation may occur in this product. Supplement Facts: Supplement Facts Serving Size: 1 Veg Capsule Servings Per Container: 60 Description Amount per Serving % Daily Value Niacin (as Niacinamide) (Vitamin B-3) 20 mg 125% Vitamin B-6 (from Pyridoxine HCl) 2 mg 118% 5-HTP (5-hydroxytryptophan)(from Griffonia simplicifolia Extract) (Seed) 200 mg †Daily Value not established. Glycine (Free-Form) 100 mg †Daily Value not established. Taurine (Free-Form) 100 mg †Daily Value not established. Inositol 100 mg †Daily Value not established. †Daily Value not established. Other Ingredients: Hypromellose (cellulose capsule), Ascorbyl Palmitate and Silicon Dioxide. Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Caution: For adults only. Not recommended for pregnant/nursing women. Consult physician if taking medications (especially antidepressants), or have a medical condition. May cause drowsiness and mild transient GI symptoms. Take with food in case of GI upset. Keep out of reach of children. NOW® Double Strength 5-HTP has twice the 5-HTP (200 mg per capsule) as in our regular strength product (100 mg per capsule). Natural color variation may occur in this product. Made and quality tested in the USA with globally sourced ingredients. Store in a cool, dry place after opening. Family owned since 1968. SKU 0108: This bottle is made from 100% PCR (post-consumer recycled) resin. Suggested Usage: Take 1 capsule daily, preferably on an empty stomach at bedtime. Store in a cool, dry place after opening.

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