Background: Ginkgo biloba has been studied for many years, with research demonstrating its powerful antioxidant potential as well as its ability to support circulation, thereby improving glucose and oxygen transport, particularly to the brain.  Our Ginkgo biloba is a European standardized ginkgo from a world leader in the manufacturing of European extracts used in clinical studies.  European herbs are manufactured to the same standards as over-the-counter drugs in the USA.  More importantly, the herb must demonstrate efficacy and safety before it can be sold to the public.  The two active ingredients that provide the most significant health benefits are the flavoneglycosides and terpene lactones, both of which our ginkgo is consistently standardized for.*   Features: Manufactured by a world leader in European standardized herbs. Standardized to 24% Flavonglycosides, 6% Terpene Lactones, 0.8% Ginkgolide B. Made to the same specifications as material used in clinical studies Tested for ginkgolic acid, which is a contaminant naturally occurring in ginkgo.  It is potentially harmful in large amounts.  Our material is required to test below 5 ppm.   Benefits: Active ingredients are powerful antioxidants which help protect healthy brain cells against free radical damage.* Effectively supports healthy circulation by promoting the stable activity of platelet-activating factor; an important mechanism involved in normal, healthy blood clotting.* By supporting circulation, ginkgo helps promote the delivery of oxygen and other essential nutrients, particularly to the brain.* Ginkgo has been studied extensively to support brain health.  It is important to note that these studies used European standardized extracts.  Using non-standardized ginkgo will not produce the same effects.* More than 120 clinical studies have been published on standardized ginkgo biloba extract, most of which demonstrated benefits for brain, cardiovascular and neurological health.  Studies also show ginkgo promotes antioxidant protection.*     Suggested Use: As a Dietary Supplement, adults take one(1) vegetarian capsule daily with meals, or directed by a health care professional.   Ingredients

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 Vitamin D, the “sunshine vitamin” is really a hormone but categorized as a vitamin. This is because a deficiency is associated with the diseases Rickets (bone deformities) in children and Osteomalacia (poor bone mineralization leading to weak, painful bones) in adults. The body is able to synthesize pre-vitamin D3 in the skin when exposed to sunlight. The pre-vitamin D3 is rapidly converted into vitamin D3. Vitamin D3 is then transported through the blood to the liver and kidney where it is converted into the hormone calcitriol, the active form of vitamin D. Only a few foods naturally contain vitamin D including: fatty fish and cod liver oil. Fortified foods such as milk and cereal are the major dietary sources of vitamin D. It is estimated that 40% of the U.S. population is vitamin D deficient, therefore supplementing the diet with extra vitamin D is essential for optimal health. Numerous factors influence the skin’s synthesis of pre-vitamin D3 including, location, climate, sun exposure, skin color, age and use of sunscreen. When you combine all of the factors that influence vitamin D synthesis with the existing widespread deficiency, vitamin D supplementation is the most efficient and convenient way to ensure optimal vitamin D intake.*   Benefits: Vitamin D is essential for calcium and phosphorus absorption and utilization.* Stimulates osteoblast (bone producing cell) activity which helps maintain bone density and strength.* Stimulates the synthesis of osteocalcin, an important protein involved in bone formation.* Helps maintain adequate blood calcium levels which help support cellular metabolic processes, cardiovascular and neuromuscular/neurological function.* Vitamin D is important for normal, healthy cell growth and function.* Helps support normal, healthy insulin secretion.* Vitamin D helps support healthy immune function.*   Suggested Use: Take 5 Drops once per day or as directed by your healthcare professional. Unflavored MINT CITRUS

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The health benefits of omega- 3 fats are well documented in the scientific literature. Numerous studies demonstrate the benefits of the omega-3 fats, EPA and DHA. DHA is important for the structure and function of cell membranes particularly those of the nervous system.* DHA is critical for normal, healthy brain structure and function.* EPA is found in small amounts in the brain, but is required for numerous regulatory functions throughout the body. EPA helps support a healthy inflammatory response and optimal cardiovascular function.* Cardiovascular benefits of omega-3’s include the ability to support a normal, healthy heartbeat, normal blood clotting as well as healthy blood triglyceride levels.*   Features: High potency Omega -3 fish oil. Contains 180mg of Eicosapentaenoic acid (EPA), and 120mg of Docosahexaenoic acid (DHA). Fish oil is molecularly distilled to remove potential toxins. Sourced from deep sea sardines and anchovies. Fish oil complies with strict European standards for heavy metals, PCB’s, dioxins, pesticides and other unwanted compounds. Benefits: Convenient and easy way to get important omega-3 fatty acids. Numerous studies demonstrate the powerful cardiovascular benefits of omega-3 fats, particularly EPA.* EPA has the potential to regulate the production of prostaglandins that have a beneficial effect on inflammatory processes in the body.* EPA helps support normal, healthy blood circulation by helping to regulate blood clotting processes.* EPA helps support normal, healthy cholesterol and triglyceride metabolism.* DHA is essential for normal fetal and infant brain development, and supports normal, healthy brain function and vision throughout life.* DHA supports the structure of cell membranes, particularly those of nerve cells. The structure of the nerve cell membrane is critical to healthy nervous system function, particularly that of the brain.*   Suggested Use:  As a dietary supplement, adults take one (1) softgel capsule, two (2) times daily with meals, or as directed by a health care professional. Ingredients

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AlchePharma Melatonin 10mg: A Science-Driven Approach to Sleep Support Melatonin is a recognized sleep aid, influencing the sleep-wake cycle through its interaction with the circadian rhythm [established scientific research]. However, the quality and formulation of melatonin supplements can vary significantly. AlchePharma Melatonin 10mg distinguishes itself through its commitment to safety, efficacy, and a comprehensive approach to sleep support. Prioritizing Safety: A Non-Animal Source of Melatonin A key differentiator of AlchePharma Melatonin 10mg is its source material. Certain manufacturers utilize melatonin derived from bovine brains, which raises potential safety concerns. Established scientific research highlights the risk of prion contamination in such extracts. AlchePharma Melatonin 10mg avoids this risk entirely by employing a non-animal source of melatonin. This ensures a higher degree of purity and eliminates potential complications. Synergistic Formulation: Optimizing Melatonin's Effectiveness Beyond source selection, AlchePharma Melatonin 10mg incorporates Vitamin B6. Scientific evidence suggests B6 plays a role in the conversion of tryptophan to melatonin within the body. By including B6, AlchePharma Melatonin 10mg fosters a potential synergistic effect, potentially enhancing the bioavailability and efficacy of the melatonin itself. The Potential for Broader Benefits The potential benefits of AlchePharma Melatonin 10mg extend beyond sleep regulation. Studies have explored the possibility of melatonin acting as an antioxidant, potentially scavenging free radicals that can damage cellular health. Furthermore, melatonin may play a role in supporting healthy neurological and cardiovascular function, as well as a normal, healthy immune system. However, additional research is necessary to fully understand these mechanisms. A Well-Researched Choice for Sleep and Beyond AlchePharma Melatonin 10mg stands out in the sleep aid market. By prioritizing a safe, non-animal source of melatonin, incorporating a synergistic B6 formulation, and offering the potential for broader health benefits, AlchePharma caters to the discerning consumer seeking a science-backed approach to sleep and overall wellness. As always, consulting with a healthcare professional before initiating supplementation is crucial. AlchePharma Melatonin 10mg presents a compelling option for those seeking a well-researched and potentially multifaceted sleep solution. Please note: These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. KEEP OUT OF REACH OF CHILDREN. WARNING: USE ONLY AT BEDTIME. Not for use by children under 18 years. If pregnant or using a prescription drug, consult a health care professional. Do not take this product if you suffer from an autoimmune disease, depression, diabetes, endocrine disorder or thyroid condition. Do not use this product while operating a motorized vehicle or heavy machinery. Science-backed sleep support: AlchePharma Melatonin 10mg utilizes melatonin, a recognized sleep aid that influences the sleep-wake cycle. Superior source: Unlike some melatonin supplements, AlchePharma prioritizes safety with a non-animal source, ensuring purity and eliminating potential complications. Enhanced efficacy: The formula includes Vitamin B6, which may work synergistically with melatonin to improve its effectiveness in the body. Potential for broader benefits: Research suggests melatonin may act as an antioxidant and support healthy neurological, cardiovascular, and immune function (further studies needed). Discerning choice: AlchePharma Melatonin 10mg caters to those seeking a well-researched and science-driven approach to sleep and overall wellness, but consult a healthcare professional before use.   Ingredients  

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Turmeric is a traditional Indian culinary spice and Ayurvedic medicine that has been utilized for a wide array of medicinal purposes. Its traditional uses have been for the Digestive System, Respiratory Tract, Disorders of the Skin, and Joints.  Turmeric is rich in Curcumin, the primary component of Turmeric which also gives it its Yellow Color. The Curcuminoid compounds tend to be attributed for its common uses, such as; arthritis, digestive disorders, respiratory infections, allergies, liver disease, depression, inflammation/pain, joint health, heart health, cognitive function and other uses. 1 level scoop = 2.6 grams ( Servings Per Container approx. 43 ) Ingredients: 100% pure Turmeric powder SUGGESTED USE: Take 1 level scoop, in juice or water, once per day, or as directed by a healthcare professional. 

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AlchePharma's Peppermint Spirits is a combination of soothing peppermint oil and a refreshing purifying hint of chlorophyll for a perfect after-meal compliment. Our team at AlchePharma has also incorporated this formula for a great get-up and go pre-workout boost. Suggested Use: Take 3-5 Drops into the mouth as needed. Dilute in water if desired. Serving Size: 3 Drops 240 Servings per 1 0z. Ingredients: Peppermint Essential Oil, Chlorophyll, Vegetable Glycerin, Deionized Water   Label

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Alchepharma's Bacopa contains organic full spectrum plus standardized to 20% Bacosides (100% Vegetarian) Ingredients: Organic Bacopa 300mg. Standardized Bacopa 20% Bacosides 100mg. Vegetable Cellulose Bacopa Monnieri Bacopa monniera, also referred to as Bacopa monnieri, Herpestis monniera, water hyssop, and “Brahmi,” has been used in the Ayurvedic (Indian) and Chinese system of medicine for centuries. Traditionally, it was used to enhance memory, learning, and concentration, and to help with anxiety or seizure disorders. Bacopa has also been used as a cardiac tonic, digestive aid, and to improve respiratory function in asthma. Recent research has focused primarily on Bacopa’s enhancement of cognitive function (thought processing), specifically memory, learning, and concentration, and recent research supports the traditional Ayurvedic claims. Potential Benefits from Supplementing with Bacopa: Brain Function and Cognitive Effects Pain reduction Anxiety and Depression Gastrointestinal Disorders How may Bacopa work? Bacopa has many compounds that are responsible for the pharmacological effects including alkaloids, saponins, and sterols. The constituents responsible for Bacopa’s cognitive effects are bacosides A and B which help repair damaged nerve cells and improve nerve impulse transmission. Nerve impulse transmission plays a vital role in promoting healthy cognitive functions like attention span, focus, concentration, learning, and memory. It has been shown that the bacosides present in the Bacopa can cross the blood-brain barrier (BBB) and its bioavailability in the brain has been confirmed, including the activation of the cascade which participates in the memory-enhancing mechanism. May work as an Antioxidant Activation of Neurotransmitter Systems by Bacoside May Improve Acetylcholine levels May Improve Serotonin levels May work on NMDA Receptors    Product Label

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AlchePharma Ashwagandha: A Potent Blend of Nature's Finest Standardized to 7% Withanolides AlchePharma Ashwagandha is meticulously standardized to contain 7% withanolides, the bioactive compounds responsible for the herb's beneficial effects. This ensures consistent potency and effectiveness in every serving, allowing you to experience the full potential of Ashwagandha's benefits. Third-Party Tested for Quality We prioritize safety and quality above all else. Our Ashwagandha supplement undergoes rigorous third-party testing to verify its purity, potency, and freedom from harmful contaminants. This includes testing for heavy metals, pesticides, and other potential impurities. By subjecting our product to independent testing, we ensure that you're receiving a supplement you can trust. Natural and Vegan-Friendly AlchePharma Ashwagandha is crafted with natural ingredients, free from artificial additives, preservatives, and fillers. It is also vegan-friendly, making it suitable for a wide range of dietary preferences. Our commitment to natural ingredients aligns with our belief in the power of nature to support optimal health and well-being. Key Ingredients: Ashwagandha Root Extract: The primary ingredient is Ashwagandha root extract, standardized to contain 7% withanolides. Other Ingredients: The supplement contains the following additional natural ingredients: Vegan Capsule (Modified Cellulose, Water): A plant-based capsule shell. Cellulose: A plant-based fiber used as a filler and binder. Magnesium Stearate: A magnesium salt used as a lubricant and flow agent. Silica: A mineral used as an anti-caking agent. Purity and Quality: Sourced from Premium Sources: We source our Ashwagandha root from reputable suppliers, ensuring the highest quality and purity. Non-GMO and Gluten-Free: Our supplement is non-GMO and gluten-free, making it suitable for individuals with dietary restrictions. Third-Party Tested: Our product undergoes rigorous testing to verify its purity, potency, and safety. Suggested Use: Adults: Take one (1) vegan capsule daily or as directed by a healthcare professional. Storage: Store in a cool, dry place, away from direct light. Keep Out of Reach of Children: This product is intended for adults only.   Supports Overall Well-being AlchePharma Ashwagandha offers a wide range of benefits, including: Stress Reduction: Helps manage stress and promote relaxation. Enhanced Energy: Boosts energy levels and combats fatigue. Improved Cognitive Function: Sharpens focus, concentration, and memory. Boosted Immunity: Strengthens the immune system and protects against illness. Balanced Mood: Supports a positive mood and reduces anxiety. Better Sleep: Promotes restful sleep and improves sleep quality. Enhanced Athletic Performance: Improves endurance, strength, and recovery. Scientifically Backed AlchePharma Ashwagandha is backed by extensive scientific research, validating its effectiveness and safety. Numerous studies have demonstrated the potential benefits of Ashwagandha in supporting various aspects of health and well-being. Customer Satisfaction Countless customers have reported positive experiences with AlchePharma Ashwagandha. Many have shared their success stories, highlighting the product's effectiveness in improving their overall health and quality of life. Experience the Power of Nature Discover the transformative benefits of AlchePharma Ashwagandha, a premium supplement that harnesses the power of nature to support your well-being. With its standardized potency, third-party tested quality, and natural ingredients, our Ashwagandha is designed to deliver exceptional results.   AlchePharma Ashwagandha Extract Product Overview: Name: Ashwagandha Extract Brand: AlchePharma Form: Capsules Serving Size: 1 Vegan Capsule Ingredients: Ashwagandha Root Extract: 500 mg (standardized to 7% withanolides) Other Ingredients: Vegan Capsule (modified cellulose, water), cellulose, magnesium stearate, silica Suggested Use: As a dietary supplement, adults take one (1) vegan capsule daily or as directed by a healthcare professional. Warnings: Keep out of the reach of children. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.   Manufacturer: AlchePharma 7793 N. Saint Louis St. Cave City, AR 72521 805-314-2347 Additional Information: Gluten-Free, Non-GMO, Vegan: Contains no dairy, wheat, gluten, corn, eggs, peanuts, soy, tree nuts, fish, shellfish, sesame, preservatives, artificial colors, or flavors

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Background: The visual system is a complex system that depends upon various nutrients and cofactors to support the numerous biochemical and physiological processes needed for healthy vision.  The eyes are consistently exposed to oxygen and light.  This exposure can lead to an increase in free radical damage.  Our Vision Support formula provides antioxidant vitamins, minerals and botanical extracts to help combat free radical damage and help support healthy vision.*  Beta-carotene, despite being an antioxidant, is also a precursor to vitamin A which is the most important nutrient for the processes involved in the visual cycle.  Zinc and selenium are critical nutrient antioxidants, and along with vitamin C help neutralize free radicals that may cause oxidative damage to the eyes.*  FloraGlo® lutein which also contains zeaxanthin helps filter damaging blue light before it gets to the macula portion of the retina.*  Macular degeneration is a leading cause of age-related blindness.  This comprehensive eye formula is a great way to protect your vision.*   Features: Contains the patented and trademarked FloraGLO™ lutein extracted from marigolds. Bilberry extract standardized to 25% anthocyanosides. We use a European phytopharmaceutical company to ensure the highest quality bilberry, with consistent standardization, and a full-spectrum of naturally occurring compounds. Vitamin C, selenium, quercetin, taurine and bioflavonoids provide antioxidant support.* Trademarked L-Optizinc® needed for healthy vision and antioxidant support.* Patented Betatene® mixed carotenoids provides beta-carotene, a pre-cursor to vitamin A and other carotenoids which support healthy vision.*   Benefits: FloraGlo® is a good source of lutein and zeaxanthin and provides ratios similar to those found in green vegetables. Bilberry standardized to 25% Anthocyanosides. We use a European phytopharmaceutical company to ensure the highest quality Bilberry with consistent standardization and a full-spectrum of naturally occurring compounds. Lycopene and mixed carotenoids are known as powerful antioxidants. Betatene® also contains beta-carotene a pre-cursor to vitamin A, essential for normal, healthy vision.* Vitamin C, selenium, bioflavonoids, and quercetin have been added to make this formula complete. They provide antioxidant support as well as support for the structure of the eyes and supporting blood vessels.* L-OptiZinc® brand zinc is the best absorbed form of zinc and is essential for the signals involved in the visual cycle as well as the complex vitamin A-dependent visual pathways.*   Ingredients FloraGLO® - Lutein (Blue Light) Fight Blue Light. Naturally. Do your eyes feel tired, dry or irritated after long periods on your phone or computer? These are common symptoms of short-term digital eye strain, which can be attributed to blue light damage. Blue light is the most harmful light to our eyes and we're exposed to it every day in the forms of sunlight, artificial light and digital devices.1,2 While it's impossible to completely avoid exposure to blue light, there are ways to protect your eyes today and maintain healthy vision for a lifetime.  What is blue light? Blue light is a component of visible light and we are exposed to it without realizing it. Blue light is not easily filtered by our eyes and overexposure can negatively impact vision.3,4 Nearly every source of light—whether natural or artificial —emits blue light.1,2,5 Your eyes are exposed to it all day long, both indoors and out. Some blue light is healthy, but overexposure can lead to long-term damage. A significant source of blue light is everyday technology, including phones, TVs, tablets and computers. As the use of these devices increases, the risk to our eyes increases too.1,2   There's hope - fight blue light with lutein Look for supplements containing FloraGLO Lutein -- the brand most recommended by eye doctors.19 Found naturally in certain fruits and vegetables, lutein and zeaxanthin are the ONLY nutrients deposited specifically into the eyes to help filter harmful blue light.11-13 The human body doesn't naturally produce lutein or zeaxanthin so it's important to get these nutrients through supplements and foods.14 Studies suggest that healthy adults need 10 mg of lutein and 2 mg of zeaxanthin each day.16,17 The majority of the population gets only 1-2 mg lutein from diet alone.18 Taking a daily vitamin with lutein and zeaxanthin can help protect your eyes.  How can you get 10mg lutein? Getting enough lutein from food alone can be difficult. FloraGLO Lutein makes it easy: the natural, plant-based ingredient sourced from marigold flowers formulates into a variety of supplement forms and functional foods.  Look for supplements with FloraGLO Lutein Look for FloraGLO Lutein on the label of eye health vitamins and supplements to protect your eyes for years to come.   Want to learn more about FloraGLO Lutein? Read more here about the number one doctor recommended lutein brand or fill out this form to get in touch with a Kemin representative. References available upon request. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Certain statements may not be applicable in all geographical regions. Product labeling and associated claims may differ based upon government requirements. Betatene® Betatene®—Australia’s Own Natural Beta-Carotene  Monday, September 11th, 2017 Betatene Australia’s Own Natural Beta Carotene Natural pink lagoons found in Australia contain an important health ingredient produced by algae, dunaliella salina. This article discusses the health benefits of algae beta-carotene and shows how betatene® from BASF can be incorporated into effective consumer solutions. By Dr Kai Lin Ek and Dr Ute Obermueller Jevic, scientific marketing managers, BASF Nutrition and Health Betatene—Australia’s Own Natural Beta Carotene 1 With a growing appreciation globally for products that are ‘natural’ and ‘Australian’, BASF’s natural beta-carotene can well and truly meet this demand. This naturally occurring beta-carotene is derived from algae, Dunaliella salina, grown in open-air seawater lagoons at two BASF sites—in Whyalla (South Australia) and in Hutt Lagoon (Western Australia). In these lagoons, Dunaliella salina is exposed to the full brunt of solar ultraviolet (UV) radiation and has evolved a special mechanism for defending itself from the radiation’s damaging effects. As a protective mechanism to UV stress, the algae produces carotenoids, predominantly beta-carotene, which is then stored in lipid droplets within the algaes’ chloroplasts. WHAT IS BETA-CAROTENE? Beta-carotene is a naturally occurring, red-orange pigment found abundantly in foods like carrots, pumpkins as well as sweet potatoes and is the best known pro-vitamin A of all carotenoids. It is also traditionally considered to be the most important carotenoid in the human diet. Beta-carotene can act as a filter of UV light, is an antioxidant and a modulator of cell growth that helps protect the body against the most common non-communicable diseases like cardiovascular disease, diabetes and cancer. DELVING DEEPER INTO BETA-CAROTENE FROM ALGAE ‘Natural’ beta-carotene, such as that found in many fruits and vegetables or grown from algae contains a different mix of isomers compared to those produced synthetically. Specifically, algae-based beta-carotene contains almost equal amounts of trans and cis geometrical isomers of beta-carotene, and in particular the 9-cis isomer. In contrast, beta-carotene from synthesis or fermentation only contains trans isomers. Isomers refer to molecules that have the same formula but a different shape, thus resulting in different properties. The cis isomers of beta-carotene occur naturally in fruits, vegetables and algae; they can be formed during food preparation upon heating; during storage of supplements and during digestion in the human body. Considerable amounts of cis-isomers of beta-carotene are also present in various human and animal tissues. Observations support the suggestion that beta-carotene isomers may possess isomer-specific biological actions. All-trans and 9-cis beta-carotene, in particular, have received the most attention because both are involved in gene regulation. While all-trans isomers have a higher potency in terms of vitamin-A activity, 9-cis beta-carotene appears to have better antioxidant activity and specific benefits in heart, eye, and skin. 9-CIS BETA-CAROTENE FOR SUPERIOR ANTIOXIDANT ACTIVITY Studies from bench-top and animal experiments indicate 9-cis beta-carotene may be a better antioxidant than the all-trans isomer. In a human trial with asthma patients, supplementation with algae beta-carotene helped to prevent post-exercise symptoms. Antioxidant benefits of 9-cis beta-carotene were also shown in humans, although not yet in direct comparison with all-trans beta-carotene. Thirty-four patients received a week of oral supplementation with a placebo or 64 mg/day beta-carotene. All patients given placebo showed a significant post-exercise reduction of more than 15 percent in their forced expiratory volume in one second. Of the 38 patients who received a daily dose of 64 mg of beta-carotene for one week, 53 percent were protected against exercise-induced airway symptoms. The authors concluded that the results indicate that a daily dose of beta-carotene from an algae source exerts protection in some patients, most probably through antioxidant effects. NUTRITIONAL SOLUTION FOR SUN PROTECTION Betatene Nutritional Solution For Sun Protection UV radiation exerts a number of detrimental effects to human skin. The most familiar one is an acute sunburn reaction, which is a reddening (erythema) and swelling (edema) of the skin developing within minutes or hours after excessive exposure to sunlight and tanning beds. Chronic exposure to UV radiation causes long-term skin damage like skin cancer and premature skin ageing. While skin cancer is mainly due to exposure to UVB light (290-320 nm), exposure to UVA light (320-400 nm) leads to premature skin ageing, which manifests as fine lines, wrinkles, dark spots and, in severe cases, precancerous lesions. UVA is less potent than UVB in causing acute skin responses but penetrates to the middle skin layer (dermis) and causes damage to the area where new skin cells are created. Avoiding too much sun exposure and topical application of sunscreens prior to exposure represent the established strategies for protection against sunburn and skin damage. In recent years, however, providing additional nutritional protection of the skin has been discussed and among the substances that are being suggested for such a nutritional approach is beta-carotene. Beta-carotene is a potent biological antioxidant. It is a strong singlet oxygen quencher in in vitro studies and experiments in animal models indicate that beta-carotene may provide skin photo protection in vivo. UVB induced skin erythema is due to the formation of reactive oxygen species in irradiated skin and the antioxidative nature of beta-carotene is able to stop free radicals that otherwise would damage DNA, proteins and lipids. Studies show that oral intake beta-carotene accumulates in the skin and in addition to antioxidative effects has other photo-protective effects in high concentrations by absorbing and/or reflecting visible and UV light. In a meta-analysis by Kopcke et al. (2008), the authors looked at human supplementation studies on dietary protection against sunburn using beta-carotene. The authors concluded the following: · Photo-protection induced by oral beta-carotene supplementation is always present homogenously in the whole skin compared to topical application which requires re-application and the worry of “missing a spot”; · Protection using dietary supplementation of beta-carotene required a minimum of 10 weeks of supplementation and for every additional month of supplementation, the degree of protection increased; · Nutritional supplementation is complementary to topical application of sunscreens for photo-protection and should be combined. Notably, three of the seven studies highlighted in the meta-analysis used algae beta-carotene, and these studies showed the strongest results favouring the use of beta-carotene supplementation over a placebo in sunburn prevention. OTHER HEALTH BENEFITS—HEART HEALTH AND EYE HEALTH Atherosclerosis is a condition in most cardiovascular diseases, where the walls of the arteries become thick and stiff because of fatty deposit accumulation. In experimental and clinical studies, algae source 9-cis beta-carotene had positive effects on heart health. In arterial walls, it can inhibit the formation of foam cells from macrophages, which is a key process in atherosclerosis. This was shown in an experimental study in mice using beta-carotene with 50 percent all-trans and 50 percent 9-cis isomers. Feeding algae extract increased beta-carotene levels in plasma and macrophages (both all-trans and 9-cis isomers) and it inhibited formation of pro-atherogenic foam cells. In the same study, pure 9-cis beta-carotene as well as an extract of algae powder inhibited foam cell formation while pure all-trans beta-carotene failed to have an effect. Other carotenoids present in the algae extract including phytoene and phytofluene, lutein, zeaxanthin, and alpha-carotene were tested in comparison but were not as effective as 9-cis betacarotene or the algae extract. In another mice study, researchers found that a diet containing natural carotenoids, rich in 9-cis beta-carotene, had the potential to inhibit atherosclerosis progression, particularly in a high-fat diet regime. In patients with cardiovascular disease, 9-cis betacarotene in combination with drug therapy improved HDL-cholesterol levels. This was observed by Shaish et al. (2006) where 20 fibrate-treated men with plasma HDL-cholesterol levels below 40 mg/dl were given 60 mg beta-carotene/day, containing all-trans and 9-cis betacarotene at a one to one ratio. The results show that a combination treatment of fibrate plus 9-cis beta-carotene amplifies the effect of the drug on HDL-cholesterol levels. Several studies have suggested that 9-cis beta-carotene, as a precursor of 9-cis-retinal and all-trans-retinal, could also have therapeutic applications in vision loss. In patients with retinitis pigmentosa, the leading cause of incurable inherited blindness in the developed world, algae source 9-cis beta-carotene improved eye (retina) function which was shown in a clinical trial by Rotenstreich et al. (2013). The authors concluded that 9-cis beta-carotene may represent a new therapeutic approach for some patients with retinitis pigmentosa. This finding is consistent with recent reports of significant functional and structural improvements after treatment in mouse-model experimental studies. For retinal dystrophy leading to night blindness, in another small human trial by Rotenstreich et al. (2010) there was an improvement in visual function and structure after supplementation of 60mg/day algae beta-carotene containing an equal ratio of trans to cis isomers for 90 days. All of the subjects showed significant improvements in peripheral visual field and a highly significant improvement in rod cell recovery rates. While the precise mechanism of the observed beneficial effect has not yet been established, it indicates potential for algae beta-carotene therapy in yet another area of eye health. BETATENE—BASF’S TRULY NATURAL MIXED CAROTENOIDS Sourced from marine algae and grown in saltwater lagoons in Australia, the carotenoids are harvested free of chemical solvents, and are carefully extracted and formulated using natural plant oils. Betatene is cultivated using the most natural manufacturing process of a beta-carotene without human interference on its carotenoid profile or mix. Betatene provides a unique blend of carotenoids similar to that found in fruits and vegetables. While beta-carotene is the dominant carotenoid, also naturally present are alpha-carotene, lutein, zeaxanthin and crytoxanthin. Approved in all major markets and meeting all standards, Betatene contains up to 90 percent beta-carotene and thereof 37 percent 9-cis beta-carotene (best ratio 63:37). It is available as cold water dispersible (CWD) powders for beverage applications, oily dispersions for application in food and soft capsules as well as direct compressible (DC) powders for tablet and hard gelatin capsule applications. In addition, Betatene is also safe for use as a colour in many foods, and has shown excellent stability in target food and beverage applications. With decades of use history, proven science-based findings and produced under BASF’s highest quality standards, this well-known natural ingredient with its wide spectrum of health benefits can bring better well-being and improve health of consumers all over the world. L-OptiZinc® L-OptiZinc® is a unique mineral chelate that pairs zinc with the amino acid L-methionine. Research studies show that L-OptiZinc® is better absorbed than other forms of zinc and that plasma levels remain higher compared to other zinc forms. Zinc is an essential mineral involved in many cellular functions including muscle function, aging, skin and immune health. ELEMENTAL ZINC FROM L-OPTIZINC® 20% COMPLEX OF ZINC AND METHIONINE 1:1 BETTER ABSORPTION THAN ZINC OXIDE 24% BETTER RETENTION THAN ZINC OXIDE 21% WHY L-OPTIZINC® L-OptiZinc® is zinc mono-L-methionine with superior absorption, retention and antioxidant and cell protectant properties compared to other forms of zinc tested. L-OptiZinc® is 1:1 complex of zinc and methionine, an amino acid that is well-absorbed by the body. L-OptiZinc® offers benefits for dietary supplements and food and beverages. Superior absorption and retention Superior antioxidant properties Superior cellular protection Multiple health benefits — from immune function to skin health SUPERIOR PROTECTION FROM A SUPERIOR ZINC Zinc Methionine is Better Absorbed and Retained Longer in Tissue Then Other Popular Zinc Supplements Tested L-OptiZinc®'s superior absorption and retention over other forms of zinc may help increase its health-promoting benefits as these benefits are highly dependent on the amount of zinc that actually is absorbed and utlized by the body. Preclinical research shows that L-OptiZinc® has superior antioxidant properties to several other forms of zinc.

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Vitamin D-3 125 mcg (5,000 IU) from Lanolin in a base of Safflower oil The role of Vitamin D in helping to maintain bone density andstrength is clear. It is required for the process of moving calciumthrough the intestinal wall into the bloodstream.†Even though the human body can manufacture Vitamin D underideal circumstances, there is strong evidence that much of theAmerican population suffers from a deficiency of the nutrient. Thismeans that supplementation may be important. Cholecalciferol(D-3) is a natural, highly bioavailable form of Vitamin D derivedfrom lanolin.   Ingredients

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